Advantage Program

Improve Profitability By Working Smarter, Not Harder.

PMA offers a wide range of products and programs designed to help you meet your business objectives. All of our products are created with the same principles: full of valuable information, easy-to-use, in a variety of formats, offering an array of business solutions to improve your operations.

PMA Advantage Program offers members discounted access to these critical business services:

• Retail Consulting: Strategic marketing support to help you merchandise, market, and advertise more effectively and profitably.
• Fleet Graphics: Special PMA member discount on service that prints large, dramatic, photo-quality images on trucks, vans, etc.
• Market Research: 15-33% discounts on research services from Opinion Dynamics Corporation, a nationally recognized research firm.
• Food Safety Alerts: 15% off annual subscriptions to timely food safety alerts from FoodTrack.net, delivered direct to your e-mail.
• Nutrition Labels: 15% discounts on nutritional analysis and labeling services from Energy Ent.
• Scan Data: 15% discounts on scanner sales information from FreshLook Marketing.

Retail Consulting

Strategic marketing support to help you merchandise, market, and advertise more effectively and profitably.

Large retail operations rely on specialized marketing strategies to achieve and maintain success. Now PMA makes the same strategic marketing services available AND affordable to its members. Through a special arrangement PMA has made with a leading marketing services agency that specializes in the produce and food industries, you can now get expert marketing help on a project-by-project, "as-needed" basis.

Services include:

• Market planning & implementation
• Development of ads & sales literature
• Sdvertising effectiveness studies
• Sales & price tracking studies
• Customer surveys
• In-store tests
• Analysis of trade & consumer information
• Product evaluations / new product concept testing

Special Discounted Price Exclusively for PMA Members. For more information or to order, contact Mike Gretz with U.S. Marketing Services at +1 (707) 996-9018 or via e-mail at gretzmail@aol.com.

Fleet Graphics

Special PMA member discount on service that prints large, dramatic, photo-quality images on trucks, vans, etc.

You've seen those large, dramatic, photo-realistic images on the sides of trucks. In fact, it's almost impossible not to notice them. Now this dynamic advertising medium is available at a very special discount to PMA members. Just imagine trucks or vans with mouth-watering images of your company's products out there for everyone to see.

PMA has made special arrangements with a fleet graphics company that can work with your needs and your budget. The graphics they create are dramatic, vibrant, and long-lasting, and they can accommodate multiple vehicle sizes.

Special Discounted Price Exclusively for PMA Members. For more information or to order, contact Paul Boyd with Nite-Bright Signs at +1 (866) 462-2947 or via e-mail at sales@nitebright.com.

Market Research

New PMA Program Brings Affordable Research to Members

Developed in coordination with Opinion Dynamics Corporation (ODC), a nationally recognized research firm, PMA Advantage: Market Research offers members up-to-the minute access to critical data derived from customized consumer or business-to-business research.

Consider PMA Advantage: Market Research, part of the innovative PMA Advantage Program offering discounts to PMA members on critical business services. With this new service, you can:

• Save time and money
• Gain consumer or industry data to support sales, marketing, customer service, and other functions
• Test your messaging strategies
• Gauge product performance in the marketplace
• Accelerate your decision-making process based on actionable data
• Test consumer satisfaction
• Determine current and future market needs

Omnibus Surveys

Cull valuable information from PMA omnibus surveys that can capture insight ranging from consumer perceptions and buying preferences to business and industry trends!

Here's how it works: Select a question (or multiple questions) to ask. Then ODC will add your questions to one of their nationwide telephone surveys of 1,100 consumers. Within 72 hours of survey completion you will receive top-line results. This service is targeted, fast, and affordable.

Get savings of 15-33% as a PMA member!

Customized Research Projects

Customized primary/secondary research is also available. This option provides members with a complete report including executive summary, recommendations, demographic analysis, topline data, etc.

Members receive a 15% discounted rate!

To find out more about PMA Advantage: Market Research, contact Opinion Dynamics Corporation at 1-800-966-1254 ext. 238 or by fax +1 (617) 497-7944.

Food Safety Alerts

When safety is on the line, there is no time to waste. Investigate a new benefit with your PMA membership. PMA Advantage: Food Safety Alerts brings convenience and savings directly to your desk. Alerts are distributed immediately as events unfold — enabling you to respond to crisis situations that threaten the integrity of your products, safety of your customers, and value of your corporate reputation.

With this new service, you can:

• Save 15% as a PMA member
• Receive alerts conveniently delivered to your desktop
• Customize product categories & geographical regions
• Obtain around-the-clock food incident surveillance

Acquire greater confidence in the decisions you make with timely information. Use this alert subscription to formulate proactive corporate responses and to manage daily food safety, product quality and supplier issues.

Contact FoodTrack to find out more about PMA Advantage: Food Safety Alerts at +1 (800) 397-7202.

Nutrition Labels

Does your nutrition label comply with the federal Nutrition Labeling and Education Act?

As a PMA member there is a fast and convenient way to ensure that your nutrition labels are in compliance by using PMA's PMA Advantage: Nutrition Labels service provided by Energy Ent. Twenty-five years of expertise combined with state-of-the-art software which analyzes over 27,000 ingredients and 165 nutrients provide you with a quick and easy solution to updating and creating new camera ready nutrition labels for printers or graphic artists.

With this new service you can:

• Save 15% as a PMA member
• Have access to labels in 17 different formats
• Translate labels into 3 different languages
• Know that your products are in compliance with FDA requirements and NLEA rounding rules

This cost-effective means of nutritional analysis allows you easy access to FDA/USDA compliance-assured nutrition labels in various formats and languages just by being a PMA member.

Contact Energy Ent at +1 (760) 632-0732, or fax +1 (760) 632-1551, to find out more about PMA Advantage: Nutrition Labels.

Scan Data

Get Scanner Sales Information for Perishables!

Perishable products now account for 30% of all supermarket food sales, playing an important role in establishing retailer image and competitive positioning among manufacturers. Yet accurate scanner sales information has been nearly non-existent.

Developed in coordination with FreshLook Marketing, PMA Advantage: Scan Data provides on-time, actionable scanner sales information for perishable items by utilizing census-based scanner data from 16,000 grocery stores nationally on sales of produce, meat, deli, bakery, seafood, and bulk foods. PMA members receive a 15% discount on produce information.

With this new service you can:

• Save 15% as a PMA member
• Create sales and marketing strategies
• Evaluate retail promotions
• Build fact-based sales presentations
• Identify opportunities at retail
• Evaluate commodity sales across the United States

PMA Advantage: Scan Data provides scanner data from 16,000 supermarkets (125 retail accounts) representing 65% of U.S. grocery ACV. Reporting is available quarterly or monthly in an electronic format and can be analyzed by region, market, and account. Custom analysis, including store testing, is available.

Contact Ed Mackowiak at FreshLook Marketing at +1 (219) 864-8426, or visit www.freshlookmarketing.com to find out more about PMA Advantage: Scan Data.

Not a member?
Contact PMA's Solution Center at +1 (302) 738-7100 to discover the benefits of a PMA membership.