Government Relations: GROW - Government Advocacy
PMA Grassroots Employer Toolkit - What's Covered in Each Section
Engaging Employees
- How do we know what we want them to do? Coordinating with PMA and state associations
- Top 10 reasons why employees should get involved (available in various formats for sharing with employees)
- Resources to get the word out
- 2 versions of flyers that can be customized and posted in employee areas outlining why advocacy is important and how to get involved
- Draft “all employee” e-mail to send out
- Draft letter to all employees
- Draft Sign-Up Form
- Paycheck stuffer templates
- Proposed Web site text / downloadable button linking to PMA Advocacy Action Center for posting on employer site
Making the Constituency Connection
- PMA Action Center Zip Code Look-up
- Congressional District maps
Understanding Advocacy
- Checklist for effective advocacy
- Discussion of and link to PMA Advocacy Classroom, a FREE resource for PMA members and their employees
- HTML text for a downloadable button that can be posted on the company website.
- Articles and resources on how to be an effective advocate
- Links to template letters, messages, worksheets that employees can use to effectively advocate
Putting Together Site Visits
- Great ideas for site visits
- Step-by-Step timeline for organizing the visit
- Template outreach letter / e-mail to employees about being involved (all employees and key players)
- Flyers for posting in employee areas
Voter Participation and Involvement
- Tips for communicating with candidates
- Voter registration drives
- Tips for hosting a "Meet the Candidate" night
PMA Resources
- Overview of materials available online - GROW network, advocacy articles
- PMA Advocacy Action Center
- Questions? E-mail PMA at grow@pma.com or call +1 (302) 738-7100.
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