Packaging and labeling for fresh produce are reflective of your brand. From regulatory compliance, quality, shelf life extension to sustainability, there are many factors to consider when choosing your packaging and designing your labeling.
There are various types of labels used in the produce industry used for price identification, inventory tracking and category management. There are different requirements for labeling cases and pallets (trade items) and consumer units (items sold in retail outlets). The labels can indicate the brand, variety, country of origin, a barcode and other information.
The composition of a label depends on the application, legal and regulatory requirements for the target market and desired optional data such as marketing information. The content will typically include a barcode and a human readable portion.
Bilateral Labeling Guide
Developed by United Fresh Produce Association and Canadian Produce Marketing Association, the second edition of the USA/Canada Labeling Guide is designed to be a user-friendly tool for use by those involved in the design of fresh produce labeling and packaging to be shipped and distributed in the U.S. and/or Canada, including Quebec, for both consumer prepackaged products and cases/shipping containers (including reusable plastic containers).
