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Classic Harvest and Save-A-Lot Find Perfect Harmony with eat brighter!™

Suppliers and retailers like you have seen great success after incorporating eat brighter! into their packaging artwork, store signage and more. Linda Cunningham of Classic Harvest and Bryan Roberts of Save-A-Lot told us how they helped each other leverage the power of the Sesame Street brand and characters with eat brighter! packaging. Watch and read their story below!

Classic Harvest

questionWhy did you become involved in the eat brighter! program?

AnswerClassic Harvest is a young company, and we don’t have millions of dollars to spend on branding. We wanted to brand our products with recognizable characters; eat brighter! is an affordable option, and PMA has done all the legwork. Millennial moms know the characters, because they grew up with Sesame Street, and the artwork really resonates with children.

questionDescribe your experience working on eat brighter! materials with Save-A-Lot.

AnswerWith Save-A-Lot, we focus on national ads and programs where we can bring something different and unique to the table. We started with the eat brighter! program last September and featured Elmo on our navel oranges bags. So when Bryan experimented with creative advertising, we went to him with our eat brighter! bag. We put it in 1,300–1,400 stores in the month of March and saw a lot of success.

questionWhat would you say to retailers who are thinking about joining?

AnswerI would tell retailers that they do not have to pay extra to have Elmo or Oscar on packaging in their stores. Many retailers are used to having to pay more for character-branded products, but with eat brighter! it’s cost-neutral.

Save-A-Lot

questionWhy did you become involved in the eat brighter! program?

AnswerSave-A-Lot is always seeking exciting ways to bring healthy options to our customers and to drive sales. The eat brighter! packaging is certainly working; it really pops in the store and helps draw attention to fresh produce.

questionWhat has feedback been like from your partners and customers?

AnswerFeedback has been really positive. We’re pleased with the increased website hits and Facebook posts, and we received many phone calls about the program.

questionCan you describe your experience so far?

AnswerIt’s been a great program for us, especially because I’m not paying royalties to participate, and I’m not paying a premium to get the eat brighter! branded product. So I’m able to deliver something featuring characters that kids and parents alike recognize. It’s been very successful.

Ready to join?

The low cost and high benefits of eat brighter! are unheard of in the industry. Don’t wait! Take advantage of this incredible opportunity today! Click here to sign up.

We wanted to brand our products with recognizable characters; eat brighter! is an affordable option, and PMA has done all the legwork.

Linda Cunningham, President,
Classic Harvest 

Navel Oranges

 

I’m not paying royalties to participate, and I’m not paying a premium to get the eat brighter!-branded product. So I’m able to deliver something featuring characters that kids and parents alike recognize.

Bryan Roberts, Produce
Director of Produce
Save-A-Lot

Save-A-Lot

questions?

Donna Bogia

Donna Bogia

Director Customer Service / Information Management

+1 (302) 607-2124

Email Donna