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Events: Fresh Produce Marketing StrategiesFresh Produce Marketing Strategies SPONSORED BY
DESCRIPTIONThis course will give fresh produce industry managers and executives an opportunity to focus on their strategic thinking and on developing their fresh produce marketing approach within real-world budget constraints. The program will include case studies and practical hands-on examples presented by both UC Davis agricultural economists and fresh produce industry marketing leaders. Current up-to-date produce marketplace data from participating instructor organizations will provide the basis for classroom discussions and break out sessions. Fresh Produce Marketing Strategies is a must attend course for any produce executive grappling with buyer and supplier consolidation, channel blurring, and rapidly evolving consumer preferences and profiles. This short course is all about enhancing your ability to assess emerging marketplace complexities and adapt your firm’s marketing tactics and strategies to current market realities. WHO SHOULD ATTEND AND WHYThe program is designed for managers and executives from the fresh fruit and vegetable industry, such as grower-shippers, food retailers, wholesalers, distributors, fresh-cut processors and seed companies. It will be of particular interest to those working in marketing and sales, production managers, and new product development staff who are interested in improving their ability to develop and execute innovative fresh produce marketing strategies. REGISTER TODAYBROCHURE |
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