Events: PMA Fresh Connections: México

En Español

Fresh Connections Conference
November 12-13, 2009
Presidente Intercontinental Hotel
Guadalajara, MEXICO

Join PMA for the second Fresh Connections Mexico – now expanded to a 1 1/2-day event for 2009.

This conference will explore the international economic crisis and the repercussions for the global produce industry, with a particular focus on the Mexican supply chain. The event will provide attendees with a critical analysis of the impact on the retail and export sectors, while also providing in-depth insight into emerging consumer and industry trends. More importantly, the event will go beyond analysis to offer fresh perspective and ideas for concrete and successful solutions.

Who Should Attend

Leaders throughout the Mexican fruit and vegetable supply chain: growers, exporters, wholesalers and retailers who are interested in gaining valuable insight, identifying new business solutions, and strengthening relationships with supply chain partners. In addition, trading partners from the U.S. are also encouraged to participate.

Highlights

• Hear Nancy Tucker, PMA’s Vice President of Global Business Development, speak on emerging trends, including the impact of the global economy, North American consumer buying habits, produce industry changes, and key issues.
• Gain a better view of economic challenges from Rodrigo Sánchez Mújica, Chief Executive Officer, FIRA. Sr. Mújica will cover Mexican supply and demand fluctuations, import and export changes, and address potential financing solutions. Produce industry applications of this information will be provided by Miguel Angel Garcia, Consejo Nacional Agropecuario (CNA) and Juan Alberto Laborin Gómez, Asociacion Agricola Local De Productores de Uva de Mesa.
• Hear new research on how Mexican consumer shopping and consumption habits are impacting produce sales from Luis Moreno, Presidente, Grupo PM and Rogelio Rodriguez, Sub director Education, Communication, Development & Membership, ANTAD.
• Learn how some of Mexico’s top companies have overcome supply chain challenges. You will hear about the best practices and real-world solutions that they’ve used to improve supply chain communications and cold chain management, from a panel of leaders, including Jose Luis Cardona Lopez, Director of Operations, Austral Trading Mexico. Moderated by Mario Garza, Director Ejecutivo Sr., Tradecorp Mexico.
• Come network at the enlightening closing brunch, featuring special entertainment by CATÓN (Armando Fuentes Aguirre)

Schedule

Dates: November 12-13, 2009
Location: Guadalajara

Speakers

Event Emcee: Francisco Obregón, Owner and President, Obregón Consulting

Read the speaker bios.

• Session I. Opening General Session - State of the Industry

Speaker:
Nancy Tucker Vice President of Global Business Development, Produce Marketing Association

• Session II. The Impact of Economic Volatility on the Mexico Market
  

Speaker:
Rodrigo Sánchez Mújica, Chief Executive Officer, FIRA

Moderator:
Jose Luis Cardona Lopez, Director of Operations, Austral Trading

Panelist:
Miguel Angel Garcia, Director General, Consejo Nacional Agropecuario

• Session III. Consumer Trends in Mexico
  

Speakers:
Luis Moreno, Presidente, Grupo PM
Rogelio Rodriguez, Sub director de Desarrollo de ANTAD


• Session IV. Overcoming Supply Chain Challenges Workshop
  

Moderator:
Mario Garza, Director ejecutivo Sr.; Tradecorp Mexico.

Panelist:
Jose Luis Cardona Lopez, Director of Operations, Austral Trading Mexico
Jaime Tamayo, Marketing Director, Divemex
Andres Escalante Juanes, General Manager of Global Procurement Food México, Wal-Mart Stores, Inc
Raul Lopez Soriano, Taylor Farms Mexico, Director de Ventas, Taylor Farms de México S. de R.L.


• Session V. Closing Lunch

Speaker:
Armando Fuentes Aguirre, author & entertainer

Patrons

PMA thanks its conference patrons for their valued support:
                   

Sponsors

Fresh Connections Mexico: Sponsors

Hotel Information

Hotel Presidente Intercontinental Guadalajara, México
AVE LOPEZ MATEOS SUR Y MOCTEZUMA
GUADALAJARA, 45050 • MEXICO
Front Desk: +52-33-36781234 • Fax: +52-33-36781222

Registration

Early Registration (on or before October 15, 2009):

Members: $1,095 MXN
Non-Members: $2,190 MXN

Late Registration (after October 15, 2009)

Members: $1,230 MXN
Non-Members: $2,450 MXN

To register online, visit: here

Sponsorship Opportunities

To increase your company’s visibility, a limited number of sponsorships are available. For more information, please contact PMA’s Representative in Mexico, Alejandro Larreategui at:

Alejandro Larreátegui
Representante de PMA en México
Produce Marketing Association
Teléfono en México: (81) 8004-1011
E-mail: alarreategui@pma.com