Events: Available Sponsorship Opportunities

Saturday, October 24, 2008 through Monday, October 27, 2008
Exclusive sponsorship for $11,000
-OR-
Two co-sponsorships for $6,050 each
This is an excellent opportunity for you to be seen by over 600 produce industry exhibitors. The Fresh Summit Expo Contest will determine which booths are “Best of Show”. First and second place prizes will be awarded for both island booths and inline booths. Judging, conducted by an independent third party, will be based on criteria including company identification, overall visual appeal, product presentation, and boothmanship. Sponsors and contest winners will be announced Sunday afternoon on the show floor and during the Monday Breakfast General Session. Seating at this breakfast for 4 VIPs (2 for each co-sponsor) is included with this sponsorship for those who have a Fresh Summit registration or are a Fresh Summit exhibitor*. As the sponsor, your logo will be printed on the “Best of Show” Scorecard, your name will be featured in the “Before You Leave” email exhibitors receive the week prior to Fresh Summit and on the awards and in the press release sent to the media announcing the winners.
* If you are a Fresh Summit exhibitor and would like to sponsor this item, you will be excluded from the contest.

Friday, October 24, 2008 – Monday, October 27, 2008
Unlimited number of co-sponsorships for $4,180 each
Your company will be on signage near the registration area. The Bronze Level Honor Roll Sponsorship supports Fresh Summit activities that are not covered by specific sponsorships.

Saturday, October 25, 2008 - Monday, October 27, 2008
Exclusive sponsorship for $20,000
-OR-
Two co-sponsorships for $11,000 each
The Fresh Summit Conference Area is meeting space located on the left hand side of Hall A1. It provides attendees and exhibitors with additional places to do business. Signage over this area will feature your logo. This is one of only a few sponsorships that displays sponsor logos on the trade show floor. Further recognition includes acknowledgment during a Fresh Summit General Session (exclusive sponsorship only).

Friday, October 24, 2008 – Monday, October 27, 2008
Exclusive sponsorship for $6,600
These handy sheets help Fresh Summit attendees determine their schedule each of the four days of the event. Distributed at the Convention Center, each day’s flyer will feature your company logo on the front.

Friday, October 24, 2008 through Monday, October 27, 2008
Co-sponsorships for $3,300 each (plus product, if applicable)
Today’s ultra-competitive marketplace calls for successful floral merchandising. The Fresh Ideas Marketplace (FIM) will feature results-oriented strategies identified by U.S. retailers. Retail merchandisers will be developing and implementing the Fresh Ideas Marketplace. Located in the PMA Destination (Registration) Area, this added visibility for your company will show visitors that you are serious about the needs of today’s retailers before the Exposition even opens!
Benefits of being a FIM sponsor include:
•     Your logo will be highlighted on signage in the Fresh Ideas Marketplace. Direct your customers to this area to spotlight your support for fresh merchandising ideas.
•     You will be listed in the Fresh Ideas Marketplace handout, which will include your company name and booth number.
•     A link to your Exposition Online listing will be included on the Fresh Ideas Marketplace page of the PMA Web site.
•     Select sponsor product(s) will be incorporated in to the Fresh Ideas Marketplace depending upon the final display concept.
* Sponsorship of the Fresh Ideas Marketplace is available only to PMA Fresh Summit exhibitors. Based on the needs of the merchandising display concept(s), if a product is not available from any of the sponsors, PMA reserves the right to contact non-sponsoring exhibitors for needed product.
** Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Saturday, October 25, 2008
Two of Three co-sponsorships for $3,850 each (plus product, if applicable)
This is an excellent opportunity for you to welcome Fresh Summit floral buyers and sellers with a lively networking event immediately following the close of the Exposition on Saturday evening. The Floral Networking Reception Sponsorship includes incorporating your product into the decor, if possible. Your company logo will be highlighted on signage and on the reception tickets. You have the opportunity to distribute your promotional materials* at this event.
* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Friday, October 24, 2008
Exclusive sponsorship for $1,000
This event will feature several educational stops. Your company logo will be featured in the tour program and on signage. The opportunity to distribute your promotional materials to participants is also a benefit of this sponsorship. When possible, the bus is equipped with DVD/videotape players allowing you to show a video* to this captive audience.
* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Friday, October 24, 2008 through Monday, October 27, 2008
Co-sponsorships for $3,800 each (plus product, if applicable)
Today’s ultra-competitive marketplace calls for successful produce and floral merchandising. The Fresh Ideas Marketplace will feature results-oriented strategies identified by U.S. retailers. Retail merchandisers will be developing and implementing the Fresh Ideas Marketplace. Located in the PMA Destination (Registration) Area, this added visibility for your company will show visitors that you are serious about the needs of today’s retailers before the Exposition even opens!
Benefits of being a Fresh Ideas Marketplace sponsor include:
•     Your logo will be highlighted on signage in the Fresh Ideas Marketplace. Direct your customers to this area to spotlight your support for fresh merchandising ideas.
•     You will be listed in the Fresh Ideas Marketplace handout, which will include your company name and booth number.
•     A link to your Exposition Online listing will be included on the Fresh Ideas Marketplace page of the PMA Web site.
•     Select sponsor product(s) will be incorporated in to the Fresh Ideas Marketplace depending upon the final display concept.
* Sponsorship of the Fresh Ideas Marketplace is available only to PMA Fresh Summit exhibitors. Based on the needs of the merchandising display concept(s), if a product is not available from any of the sponsors, PMA reserves the right to contact non-sponsoring exhibitors for needed product.

Prior to Fresh Summit, as well as Friday, October 24, 2008 – Monday, October 27, 2008
$6,050 per co-sponsorship for an interior full-page
$4,180 per co-sponsorship for an interior half-page
This sponsorship is an opportunity to be featured in PMA’s publication, FRESH, which will highlight the newest products and services on the Fresh Summit trade show floor. It will also include articles about the convention and interviews with Fresh Summit’s featured speakers. FRESH will be mailed to those in the fresh produce and floral industry supply chains, as well as distributed onsite at the show. Please keep in mind that as a co-sponsor, there may be other competitive co-sponsors within this publication. Your full-color promotion* can be placed on the interior pages. Specifications for each of these locations are as follows:
?     Interior full-pages (full page):
BLEED: 8.75” wide x 10.25” tall
TRIM: 8.5” wide x 10” tall
SAFETY: 8”wide x 9.5” tall
?     Interior half-pages (horizontal half page):
BLEED: 8.75” wide x 5.25” tall
TRIM: 8.5” wide x 5” tall
SAFETY: 8”wide x 4.75” tall
?     Ad files should be PDF format
?     Files must be high resolution “press-optimized” using Adobe Acrobat Distiller
?     Images CMYK, 300 dpi at 100%
?     Embed all fonts in the PDF
?     Files can be posted to our FTP site: ftp://www.pma.com; username: pmaftp; password: pmaftp; name the file: FS_07 (your company name); e-mail blroberts@pma.com to notify when ad has been posted.
?     Or, files can be received on CD.
?     A color-proof print-out of the ad MUST be submitted – please send to Brett Roberts at PMA
?     DEADLINE: June 30, 2008
* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Friday, October 24, 2008
One of Six Co-sponsorships available for $6,000
Be one of the first companies to sponsor PMA’s newest industry initiatives, Fresh Perspective – A Women’s Leadership Event. The objective of Fresh Perspective is to bring together retail, foodservice, produce and floral industry up-and-comers and vets to network and learn from each other. The morning’s agenda will include a networking breakfast from 8:30-9:15, an inspiring female business speaker from 9:15-10:00, and more networking from 10:00-10:30.
The goal for this year is to attract 200 women from around the globe. Invitees will also include: Pack Family/PMA Career Pathways Fund’s students & faculty; PMA and PMA Education Foundation board members; PMA Gold Circle members; PMA’s task force and council members; the 2008 Fresh Summit Marketing Committee; and many more.
As a sponsor of Fresh Perspective, your company logo will be displayed on signage; included on the Registrant List; and incorporated into both the e-mailed and printed invitations (if your sponsorship is confirmed by August 1, 2008). Other benefits include the distribution of take-home items in an attendee gift bag* and acknowledgment from the podium. Seating at this breakfast for 1 VIP per co-sponsor is also included.
* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Sunday, October 26, 2008
One of Two co-sponsors available for $23,000 (plus product, if applicable)
The International Partners Reception Sponsorship is an excellent way to network with conference attendees from around the world. Your products can be incorporated into the menu, if possible. This sponsorship includes having your company logo integrated into the reception décor and displayed on signage at the entrance to this event. You will be recognized during a General Session. Unreserved seating at this reception for 38 VIPs is included with this sponsorship.

Monday, October 27, 2008
Exclusive sponsorship for $39,000 (plus product, if applicable)
-OR-
Two co-sponsorships for $21,500 each (plus product, if applicable)
The Monday Breakfast General Session Sponsorship includes incorporating your product into the menu, if possible, for all breakfast goers to enjoy. Your breakfast precedes the speaker program. Further recognition includes your company logo displayed at the entrance to the venue, distributing your promotional materials* on the chairs at this function, and acknowledgment during this Fresh Summit General Session. You also have the opportunity to show a 2 ½-minute welcoming video* or give a personal welcome*.  Seating at this event for 10 VIPs (5 VIPs if a co-sponsor) is included with this sponsorship.
* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.    

Friday, October 24, 2008 – Monday, October 27, 2008
Exclusive sponsorship for $8,250 (sponsor supplies 3,100 tablets)
PMA will insert the pre-printed notepads* that you supply (quantity needed is 3,100) into each Fresh Summit Attendee Materials Bag. This sponsorship is an excellent opportunity for visibility both during and after Fresh Summit.
* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Friday, October 24, 2008 – Monday, October 27, 2008
Exclusive sponsorship for $4,950
The Photographer Sponsorship features your company logo embroidered (up to 7,500 stitches) on the official Fresh Summit photographers’ shirts and printed on signs on the cameras. The photographers are frequently seen throughout the entire Fresh Summit event, from workshops and general sessions to the networking receptions and expo.

Friday, October 24, 2008 – Monday, October 27, 2008
Two co-sponsorships available for $10,450 each
Gain exposure to all Fresh Summit participants in this handy booklet. It contains pertinent information about the educational programming, as well as the Fresh Summit Exposition including a map of the trade show floor and a listing of all exhibitors. Much of the information also appears in Spanish. Each sponsor receives a full-color promotion* in the Fresh Summit Program & Exposition Directory. Please keep in mind that as a co-sponsor, there may be other competitive co-sponsors within this publication. The specifications are as follows:
?     Ad files should be PDF format
?     Files must be high resolution “press-optimized” using Adobe Acrobat Distiller
?     Images CMYK, 300 dpi at 100%
?     Embed fonts in the PDF
?     Files can be posted to our FTP site: ftp://www.pma.com; username: pmaftp; password: pmaftp; name the file: FS_08 (your company name); e-mail blroberts@pma.com to notify when ad has been posted.
?     Or, files can be received on CD.
?     A color-proof print-out of the ad MUST be submitted – please send to Brett Roberts at PMA
?     Interior Flyleafs:
4.75” x 9”
5.25” x 9.5” Bleed
4.25” x 8.5” Safety
?     DEADLINE: June 30, 2008
* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Friday, October 24, 2008 through Monday, October 27, 2008
$10,000 for 60 seconds
$6,000 for 30 seconds
New and improved from last year’s High Definition Television sponsorship, the Show TV sponsorship includes 8 Convention News Network kiosks strategically positioned around the convention center. Each kiosk features two screens: the top screen will feature PMA’s “Show TV” including Fresh Summit information, onsite interviews and more as well as sponsorship promotions, the bottom screen is a closed caption viewing of CNN Headline News. As a Show TV Sponsor, you may choose 60-seconds or 30-seconds of promotion time. Your promotion* will be shown within a continuous loop on the following dates:
•     Friday, October 24, 2008     7 a.m. – 7 p.m.
•     Saturday, October 25, 2008     7 a.m. – 5:30 p.m.
•     Sunday, October 26, 2008     7 a.m. – 5 p.m.
•     Monday, October 27, 2008     7:30 a.m. – 2 p.m.
* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Friday, October 24, 2008 – Monday, October 27, 2008
Unlimited number of co-sponsorships for $5,500 each
Your company logo will be featured on signage near the registration area. The Silver Level Honor Roll Sponsorship supports Fresh Summit activities that are not covered by specific sponsorships.

Friday, October 24, 2008 – Monday, October 27, 2008
Exclusive sponsorship for $21,450
-OR-
Two co-sponsorships for $11,550 each
Gain excellent exposure to all Fresh Summit attendees as the Simultaneous Interpretation Service sponsor. This sponsorship utilizes an interpretation company and headset system. It is used by Spanish-speaking participants to better understand all educational sessions. Your company logo will be highlighted on session signage and on a special card given with each headset. This sponsorship also includes acknowledgment during a Fresh Summit General Session.

Friday, October 24, 2008 – Monday, October 27, 2008
Exclusive sponsorship for $4,100
This exclusive sponsorship opportunity highlights your company logo on signage outside of the Speakers’ Lounge.

Friday, October 24, 2008 – Monday, October 27, 2008
Three co-sponsorships available for $4,950 each
The Spouse/Companion Hospitality Center and Program Sponsorship gives you great exposure to all Program participants. You will provide them with a comfortable hospitality room complete with décor, complimentary beverages, and a full list of activities including manicures and massage. Your company logo will be highlighted on signage at the entrance to this center.

Sunday, October 26, 2008
Exclusive sponsorship for $13,200 (plus product, if possible)
-OR-
Two co-sponsorships for $7,150 each (plus product, if possible)
This is an excellent opportunity to provide Spouse/Companion Program registrants with a delicious brunch featuring your products, if possible. This sponsorship also includes having your company logo displayed at the entrance to the venue and in the Spouse/Companion Center, distributing your promotional materials* at this function, the opportunity to give a 2-minute personal welcome, and having your company name included in the brunch invitation which is sent to all Spouse/Companion Program registrants.
* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Friday, October 24, 2008 – Monday, October 27, 2008
Exclusive sponsorship for $15,950
This unique and popular gift is given to all Fresh Summit Spouse/Companion Program registrants. Your company logo will be printed in black on a special card enclosed with the gift. This sponsorship also includes acknowledgment during a Fresh Summit General Session.

Friday, October 24, 2008 – Monday, October 27, 2008
Exclusive sponsorship for $3,850
This booklet contains the schedule of activities for the Spouse/Companion Program, and can feature your logo on the back cover. Participants will appreciate this guide to the activities that are included in their Spouse/Companion registration package.

Saturday, October 25, 2008
Exclusive sponsorship for $2,500
This sponsorship allows you to connect with those who are interested in produce industry technology & standards issues and opportunities. As part of your sponsorship, you will be recognized publicly at the reception. Other benefits include having your company logo displayed on signage and the distribution of a promotional piece* at the event.
* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Thursday, April 3, 2008 through Saturday, April 5, 2008
Newport Beach, CA
Exclusive sponsorship
$6,500
Attendees will thank you for the convenience of an E-mail Center to check in with the office. Your company logo will be highlighted on signage and through a screen saver on the computers in the center. This sponsorship also includes acknowledgement during a General Session.  Ask about the Printer Upgrade Opportunity!

Friday, April 4, 2008
Newport Beach, CA
One of Two co-sponsorships available
$3,500 each for two co-sponsorships (plus product, if applicable)
This buffet breakfast will feature your product, if possible, in the menu for all breakfast attendees to enjoy. Your company logo will be displayed on signage at the entrance to the breakfast. Your promotional piece can be distributed at this event. This sponsorship (exclusive sponsorship only) includes acknowledgement during a General Session.

Thursday, April 3, 2008 through Saturday, April 5, 2008
Newport Beach, CA
Exclusive sponsorship
There are 2 alternatives to this sponsorship:
$3,000 if PMA supplies the pens
OR
$1,750 if the sponsor supplies the pens
PSC attendees will receive this highlighter pen with their conference materials bag.  Attendees can use it to highlight attendee names on the event registration list or mark important aspects of a presentation that they want to remember.  Highlight your company by putting your company information on this take-home item.

Friday, April 4, 2008 through Saturday, April 5, 2008
Newport Beach, CA
Two of Three co-sponsorships available
$4,000 each for three co-sponsorships
There will be three Insight Forums where up to 10 groups of 30 attendees will meet in assigned rooms to discuss the lessons learned from each session and brainstorm solutions to meet consumer needs. As an Insight Forum co-sponsor, you may have a promotional piece placed on every chair in the first Insight Forum each day allowing you to develop a campaign over these two distributions. Your logo will be printed on the Insight Forum Meeting Room Assignments Sheet which will be used by attendees to locate their assigned rooms and on signage. This sponsorship includes acknowledgement in the session prior to the Insight Forum.

Thursday, April 3, 2008 through Saturday, April 5, 2008
Newport Beach, CA
Exclusive sponsorship
$1,250
Keep everyone looking and feeling great at the Produce Solutions Conference. Attendees will thank you for this little luxury. Your logo will be featured on the Lip Balm containers.  Everyone will receive this item with their Conference Organizer.

Thursday, April 3, 2008 through Saturday, April 5, 2008
Exclusive sponsorship
$1,250
Refresh everyone’s breath by providing breath mints. Your logo will be featured in color on the mint containers which are sure to be opened again and again by the attendees at the conference as well as long after the event. Everyone will receive this item with their Conference Organizer.

Thursday, April 3, 2008 through Saturday, April 5, 2008
Newport Beach, CA
Exclusive sponsorship
There are 2 alternatives to this sponsorship:
$4,000 if PMA supplies the pens
OR
$2,750 if the sponsor supplies the pens
PSC attendees receive a pen with their conference materials. Highlight your company by putting your company information on this popular take-home item.

Friday, April 4, 2008 and Saturday, April 5, 2008
Newport Beach, CA
Two of Three co-sponsorships available
$2,750 for each co-sponsorships (plus product, if applicable)
Energize conference attendees at the refreshment breaks that occur throughout the event. Signs displayed at the refreshment tables acknowledge the fact that you are quenching everyone’s thirst with complimentary drinks and your company’s product, if possible. Bottled water will also be provided featuring your logo on the label. This sponsorship includes having your promotional piece on the refreshment table for attendees to take.

Thursday, April 3, 2008
Newport Beach, CA
$5,500
The retail tour will feature retail locations unique to the Southern California area. As the sponsor of the tour your company logo will be featured on signage on each bus and on the Area Facts Handout that is created and distributed by PMA.  Your promotional piece* will be placed on all bus seats for attendees to take along. And, finally, you may show a video* to this captive audience while riding to the tour stops.

Saturday, April 5, 2008
Newport Beach, CA
Exclusive sponsorship or two co-sponsorships
$6,000 for full sponsorship or $3,500 co-sponsorships (plus product, if applicable)
Welcome participants to this meal function with your company logo -- it will be featured on signage at the entrance to this continental breakfast. Your product will be incorporated, if possible, into the menu. An additional benefit of this sponsorship includes the distribution of a promotional piece. This sponsorship (exclusive sponsorship only) includes acknowledgement during a General Session.

Saturday, April 5, 2008
Newport Beach, CA
One of Two co-sponsorships available
$5,250 for each co-sponsorship (plus product, if applicable)
The Consumer Panel will feature consumers in person representing each of the featured segments from the conference to provide deeper insights into trends. The research, focus groups and session moderation will be done in conjunction with Steve Lutz of the Perishables Group. The Closing General Session will feature Kevin O’Conner, corporate consultant and author. He will wrap-up the conference by comparing and contrasting the various segments and helping attendees connect the dots to create their next steps. Feature your product, if possible, at this sit-down lunch for all conference participants to enjoy. Your company logo will be displayed on signage in the entrance and on the projection screen at this session. You will have the ability to distribute a promotional piece at this lunch. This sponsorship also includes acknowledgment from the podium.

Thursday, April 3, 2008 through Saturday, April 5, 2008
Newport Beach, CA
Unlimited number of sponsorships
$5,000 per sponsorship
This Foodservice Operator Registration Sponsorship allows PMA to cover the conference registration cost for up to five foodservice professionals. A personalized letter will go to each of the registrants letting them know about your generosity. You may include a giveaway to have delivered with this letter. Further recognition includes acknowledgment during the Thursday Orientation Session and a PSC General Session. Your promotional piece will be included with the conference materials given to the foodservice operators when they check-in at the PSC registration desk. Also, your company logo will be included on each registration form used for your sponsorship.

Thursday, April 3, 2008 through Saturday, April 5, 2008
Newport Beach, CA
Unlimited number of sponsorships
$5,000 per sponsorship
This Retailer Registration Sponsorship allows PMA to cover the conference registration cost for five retailers. A personalized letter will go to each of the registrants letting them know about your generosity. You may include a giveaway to have delivered with this letter. Further recognition includes acknowledgment during the Thursday Orientation Session and a PSC General Session. Your promotional piece will be included with the conference materials given to the retailers when they check-in at the PSC registration desk. Also, your company logo will be included on each registration form used for your sponsorship.

Saturday, July 26, 2008
Exclusive sponsorship
$3,000

Frontline operators are in direct contact with their customers every day. Learn what challenges they face and what trends they see emerging during an insightful unit-operators panel discussion.

As the sponsor, your company will be acknowledged from the podium and your company logo will be featured on signage at the entrance to this session and on a projection screen at the beginning of the presentation. You may also distribute a promotional piece* at this event.

* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Saturday, July 26, 2008 through Sunday, July 27, 2008
Exclusive sponsorship
$4,500

Showcase your company by placing your message* right where everyone will see it: in the Portola Lobby of the Monterey Conference Center. Your video*, logo and/or other images* will be broadcast on the three contiguous 50” plasma panels which combined measure 12’ wide x 30” high. Your messages* will play from 7am until 10pm each day (please note: 10% of that play time is for messages about the Conference Center and its local partners). If you wish, you may update this dynamic new sponsorship with different messaging* for the morning, lunch and afternoon hours.

* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Saturday, July 26, 2008
One of Two Co-sponsorships Available
$4,500 for each co-sponsorship (plus product, if applicable)
Foodservice operators, distributors, chefs, and Nucci Program participants will appreciate your sponsorship of this great learning and networking opportunity. Registrants will visit several local restaurants and taste various dishes that use produce in innovative and exciting ways. Sponsors will be the only suppliers on this trip -- you will receive seating for 3 VIPs per co-sponsor. Your product will be incorporated, if possible, into the menus. Your company will be recognized during the welcome and featured in the official Foodservice Conference Dine-Around menu.

Saturday, July 26, 2008 through Sunday, July 27, 2008

Exclusive sponsorship
$7,500
Attendees will thank you for the convenience of an E-mail Center in the lobby of the Monterey Conference Center and in the Portola Plaza. Your company logo will be highlighted on signage and through a screen saver on the computers. This sponsorship also includes acknowledgement during the General Session.

Printer Upgrade Opportunity
$1,500
This feature can be added to your sponsorship. Attendees will appreciate having the ability to print out short e-mails, documents and boarding passes on the two laser printers you will be sponsoring. Your logo will be featured on the printer paper and on signage.

Prior to the Foodservice Conference, as well as Friday, July 25, 2008 through Sunday, July 27, 2008

$4,500 per co-sponsorship for inside front cover, inside back cover or back cover
$3,500 per co-sponsorship for an interior full-page
$2,500 per co-sponsorship for an interior half-page

This sponsorship is an opportunity to be featured in PMA’s foodservice publication, Fresh, which will highlight some of the newest products and services on the Foodservice Produce Expo’s trade show floor. It will also include articles about the event and the conference’s featured speakers. Fresh will be mailed to foodservice operators, chefs, menu developers and distributors, as well as the fresh produce industry and media. It will also be distributed onsite at the event.

Please keep in mind that as a co-sponsor, there may be other competitive co-sponsors within this publication. Your full-color promotion* can be placed on the inside front cover (full page), inside back cover (full page), the back cover (¾-page), or on the interior pages. Specifications for each of these locations are as follows:

Inside front cover, inside back cover, and interior full-pages (full page):
BLEED: 8.75” wide x 10.25” tall
TRIM: 8.5” wide x 10” tall
SAFETY: 8”wide x 9.5” tall

Interior half-pages (horizontal half page):
BLEED: 8.75” wide x 5.25” tall
TRIM: 8.5” wide x 5” tall
SAFETY: 8”wide x 4.75” tall

Back cover (¾-page):
BLEED: 8.75” wide x 7.5” tall
TRIM: 8.5” wide x 10” tall
SAFETY: add 1/8” at top

Ad files should be PDF format
Files must be high resolution “press-optimized” using Adobe Acrobat Distiller
Images CMYK, 300 dpi at 100%
Embed all fonts in the PDF
Files can be posted to our FTP site: ftp://www.pma.com; username: pmaftp; password: pmaftp; name the file: FSC_08 (your company name); e-mail blroberts@pma.com to notify when ad has been posted.
Or, files can be received on CD.
A color-proof print-out of the ad MUST be submitted – please send to Brett Roberts at PMA
DEADLINE: May 9, 2008

* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

DATE:  July 24 & 25, 2008
AVAILABILITY: Exclusive Sponsorship
COST: $1,000
Supply the Fresh Produce Academy students with flexible 11.5” x 15” cutting mats. This sponsorship will feature your one-color company logo on a color mat—available in your choice of pre-selected colors—that the students will use during the hands-on portion of the two-day Fresh Produce Academy.

Friday, July 25, 2008
Exclusive sponsorship or two co-sponsorships
$4,500 for full sponsorship or $2,500 for each co-sponsorship

Golfers will appreciate the complimentary beverages and snacks you provide to them through this sponsorship. The Beverage Cart featuring your company logo will be driven throughout the course the entire morning.

Friday, July 25, 2008
Exclusive sponsorship
$3,750

The PMA Education Foundation Golf Tournament Golf Club Head Cover Sponsorship gives you an excellent opportunity to be noticed every time a tournament golfer goes out to play the links. Your company logo will be embroidered (in up to 5 colors) on this key golf accessory.

Friday, July 25, 2008
Exclusive sponsorship
$3,000

Our golfers will think of you every time they use these important golf tools. The set includes a brass divot repair tool (and putter rest) with a magnetic ball marker in the center as well as two additional ball markers, all featuring your logo in color. The items are nicely presented in a durable Lucite case.

Friday, July 25, 2008
Exclusive sponsorship
$2,250

Add your company logo to the tee box and offer golfers an exciting chance to win $10,000! The Hole-in-One Contest is always a favorite among participants!

Friday, July 25, 2008
Co-sponsorships available
$750 for each co-sponsorship

Show your support for the Nucci Scholarship for Culinary Innovation. Your company name will be featured on a special PMA Education Foundation Golf Tournament Honor Roll sign acknowledging your sponsorship at the tournament.

Friday, July 25, 2008
Two co-sponsorships
$2,500 for each co-sponsorship (plus product, if applicable)

At the end of their game, the tournament’s hungry golfers always enjoy this lunch. Your promotional materials will be distributed at this event; and your product can be incorporated into the menu, if possible. This sponsorship also includes your company logo displayed on signage.

Friday July 25, 2007
$4,500

The PMA Education Foundation Golf Tournament Operator and/or Distributor Registration Sponsorship supports the Nucci Scholarship for Culinary Innovation while covering the registration fees for ten foodservice professionals to play golf at the tournament.

A customized registration form and personalized letter will go to each of the ten selected registrants letting them know about your generosity. At the event, these golfers will also receive a promotional piece* and giveaway* that you provide. Further recognition includes the opportunity to give a 2-minute personal welcome* at the beginning of the Golf Tournament Luncheon. Those from your company who are registered to golf can be placed in a foursome(s) with the sponsored persons, as well.

* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Friday, July 25, 2008
12 of 18 co-sponsorships available
$1,250 for each co-sponsorship

Remind players of your support with this sponsorship. It is a great opportunity for your company logo to be featured at one of the holes played during this tournament.

Friday, July 25, 2008
Exclusive sponsorship
$2,500

All golfers will receive a large (16” x 19”) golf towel. Your one-color company logo will be woven into this custom towel. These will certainly be keepsakes from a memorable round of golf.

Friday, July 25, 2008 through Sunday, July 27, 2008
One of Two Co-sponsorships Available
$9,000 for each co-sponsorship
Attendees will carry your company logo throughout the Foodservice Conference on this functional conference bag. Add your own promotional piece* to the other conference materials featured in this item. Your color logo will appear in alphabetical order when there is more than one sponsor. The Materials Bag may contain sponsored items from other Foodservice Conference sponsor companies (for instance, the conference pen).This sponsorship also includes acknowledgement during a General Session.
* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Saturday, July 26, 2008
Two co-sponsorships
$5,000 for each co-sponsorship
The Opening General Session will provide an update on several of the hottest trends in foodservice. After the general session, two of the top trends will be discussed in detail (Sustainability & Produce Powered Trends and Strategies). During all three sessions, your logo will be featured on signage at the entrances and a projection screen at the beginning of all three presentations. You may also distribute a promotional piece* at all sessions allowing you to develop your campaign over these three distributions. Your company will also be acknowledged from the podium during all three sessions.
* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Friday, July 25, 2008
One of Three Co-sponsorships Available
$11,000 for each co-sponsorship (plus product, if applicable)
Networking, food, and your company will be center stage at this festive event. This sponsorship includes incorporating your product, if possible, into the menu for all attendees to enjoy. Gain even more of their attention by having your company logo on signage at the entrance to the venue, Château Julien Wine Estate, and the opportunity to display your products (one table per sponsor). As a co-sponsor you will also receive 10 VIP tickets to this event. This sponsorship also includes acknowledgement during a General Session.

Friday, July 25, 2008 through Sunday, July 27, 2008
Exclusive sponsorship

There are 2 alternatives to this sponsorship:
$4,000 if PMA supplies the pens
OR
$2,750 if the sponsor supplies the pens

Foodservice Conference registrants receive a pen with their conference materials. Highlight your company by putting your company information on this popular take-home item.

Friday, July 25, 2008 through Sunday, July 27, 2008
Two co-sponsorships
$4,000 for each co-sponsorship
Your company logo will be featured on the official pre-conference Registrant List which is distributed to all attendees through a link in the "Before You Leave" Email. This is a great way to show you're "Going Green".  In the case of there being two co-sponsors, your logo will appear in alphabetical order.

Saturday, July 26, 2008
Two co-sponsorships
$3,500 for each co-sponsorship (plus product, if applicable)

This sponsorship includes incorporating your product into the continental breakfast, if possible. Your company logo will be displayed at the entrance to the venue and your promotional piece* will be distributed at this breakfast.

* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Saturday, July 26, 2008
Two of Three Co-sponsorships Available
$3,500 for each co-sponsorship (plus product, if applicable)
This sponsorship includes incorporating your product into the lunch, if possible. Gain even more of the attendees’ attention by displaying your company logo at the entrance to the venue and distributing your promotional piece* at this networking lunch.
* Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.

Sunday, July 27, 2008
Two of Three co-sponsorships available
$5,000 for each co-sponsorship (plus product, if applicable)
Immediately following the exposition, this event is a celebration of newly-established business relationships and long-term acquaintances. It allows attendees one last networking opportunity as they look back on a successful time in Monterey. As the sponsor, your product can be incorporated in to the menu, if possible. The Sunday Happy Hour Sponsorship also includes your company logo displayed on signage.

Saturday, July 26, 2008
Exclusive sponsorship
$3,000

According to studies, Emotional Intelligence (EI) counts for twice as much as IQ and technical skills combined in determining who will be outstanding leaders and performers. During this session, attendees will learn the basics on the key components of EI.

As the sponsor, your company will be acknowledged from the podium and your logo will be featured on signage at the entrance to this session and on a projection screen at the beginning of the presentation. You may also distribute a promotional piece* at this event.

*Because PMA chooses to not enter into taxable sponsorships (UBIT), we request that our sponsors not use the following: 1. Messages containing qualitative or comparative language; for example – Red Company is better than Blue Company, 2. Price Information; for example – PMA products available for $4.99, 3. Call to action, for example – Visit PMA’s booth, 4. Endorsements, for example – PMA only uses XYZ Company products, or 5. Inducements to purchase, sell, or use the products or services, for example – Pick up PMA products today.