Floral: Home

The Produce Marketing Association is the trade association for floral retailers and suppliers conducting business in the mass-market side of the floral industry. PMA provides an outstanding forum to network and examine issues of mutual interest including standards, research and national issues related to the floral industry.

Floral Technologies

Floral GTIN Implementation Guide - Companies that buy, sell, pack, and distribute floral products have reached a crossroads in the way they conduct business. After increasing consolidation and expansion, companies are now finding that they must rely on boosting the efficiency and effectiveness of their supply chains to help drive continued growth.

Learn more and endorse the Floral GTIN Initiative at www.floralgtin.com.

PMA Research: Floral Market Watch Reports

Sponsored by Colombia, Land of Flowers/Asocolflores.

This "snap-shot" of floral performance during key holidays features credible, actionable data that can help you maximize your floral sales throughout the year. PMA will post a new Market Watch Report four times a year: Valentine's Day, Easter, Mother's Day, and the December holidays.

As a PMA member, your dues support this valuable research, which identifies sales benchmarks for the floral industry and provides expert recommendations for increasing floral sales during key holidays. Access to each report is free; simply login to your PMA account to view both current and past reports.

PMA Holiday Floral Market Watch Reports:

• Mother's Day 2009
• Easter 2009
• Valentine’s Day 2009
• December 2008
• Mother's Day 2008
• Easter 2008
• February 2008

Other Floral Research from PMA

• Interpriting and Predicting Floral Trends to Maximize Sales- Fresh Summti 2009
• Floral Purchases
• Floral Expectations - July 2008
• Flower Power! Insights into Consumer Purchases

The Floral Marketer of the Year Award

http://www.pma.com/freshsummit/about/fmoy.cfm

Sandy Hering's Presentation from PMA Floral Fresh Connections: Florida

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