Exhibitor Bulletin
April
Did you know
You can reach an unlimited number of prospective customers through your online listing in the Virtual Trade Show throughout the entire year – and it’s FREE! Make sure you are taking advantage of all the free opportunities available to promote your company/product.
This Month's Exhibiting Tip
Promote, Promote, Promote! Take control! Don’t leave your success to chance. A profitable exhibition experience depends on what you do before the show to assure your clients and prospects come to you. Read More
Virtual Trade Show
Log-in to the Virtual Trade Show (VTS) to update your company directory listing. Your login and password information was sent in February. If you have not yet updated your directory listing, be sure to do so before May 16 at 5:00 p.m. EDT to be included in the printed directory. Can’t find your log-in information? Contact Susan Eller at seller@pma.com or +1 (302)738-7100 ext. 3030.
Plan Ahead and Save Money
Use the Exhibit Planner as your guide. The full service kit will be available in early May.
- The checklist will give you deadlines for receiving discounts on booth services
- The exhibit halls are fully carpeted – save money by not ordering additional carpet
- Follow the display guidelines for your booth to avoid making costly changes onsite
Booth Personnel Registration
You may register your (3) complimentary booth personnel badges and your (1) full complimentary conference registration online in the VTS. If you have any questions, contact PMA’s Solution Center at +1 (302) 738-7100 or solutionctr@pma.com
Pre-Show Promotion
Promote, Promote, Promote! Take control! Don’t leave your success to chance. A profitable exhibition experience depends on what you do before the show to assure your clients and prospects come to you.
First, identify the audience you want to reach. Then, bring them to your exhibit. Develop a focused and creative approach to attracting attendees.
Statistics prove attendees come to an exhibition with a set agenda of exhibits to visit. Your pre-show promotional activity can get you on that list.
Exposition attendees respond to invitations offering compelling reasons why they should visit a particular exhibit. The invitation can be in many forms, direct mail, telemarketing, advertising promotion, just as long as it provides meaningful information (a little creativity helps, too).
Here are some ideas on how to get your invitation out to your target audience:
- Advertise in trade journals;
- Advertise in the advance show program;
- Add a tag line to all your advertising with the show name and your booth number;
- Issue press releases announcing new products and services, key people attending the show, and special show promotions;
- Hire a celebrity to be at your booth and promote, promote, promote;
- Provide complimentary registration forms to your clients and prospects;
- Mail “personal” invitations two weeks before the show and include VIP cards for access to your hospitality suite or lounge;
- Change your postage meter to announce the show;
- Mail out cards redeemable for a gift in the exhibit;
- Put stickers promoting the show on all company correspondence, including faxes;
- Make telephone calls to your key prospects just prior to the show.
A message from your show professionals and IAEM Services, Inc. Copyright © IAEM Services, Inc.