2008 Fresh Summit Exhibitor Service Kit
Media Kits/Press Room
The Produce Marketing Association will operate an official Press Room in room 205A of the Orange County Convention Center.
The Press Room will be available only to accredited members of the media. It is the first place journalists will stop before entering the show and serves as their press headquarters. Reporters may use the Press Room to conduct interviews.
One of the best ways to attract industry media attention to your booth is to provide us with press kits. Press kits should include information about your company and products. Remember, your press kit is competing for the attention of the trade press and will be placed on tables alongside those of other exhibitors. Avoid placing your materials in an envelope because few journalists will take the time to open it. And, remember to prominently display your booth location — company name and booth number — on all press materials to help the media easily locate your company on the show floor.
Press kits must be delivered in person to the Press Room when the Press Room is open, as follows:
Friday, October 24 9:00 a.m. – 6:30 p.m.
Saturday, October 25 7:00 a.m. – 6:30 p.m.
Sunday, October 26 7:00 a.m. – 6:00 p.m.
Monday, October 27 7:30 a.m. – 3:00 p.m.
Exhibit displays, product samples, and/or signs are prohibited in the Press Room. Any unused press kits will be disposed of by 3:00 p.m. on Monday, October 27; please retrieve your company’s materials by 2:30 p.m., Monday.
All Fresh Summit exhibitors have access to lists of media representatives who have registered for Fresh Summit. Lists will be available in September. Exhibitors who have local contacts in the host city are encouraged to invite them to Fresh Summit. Contact PMA Public Relations Coordinator Theresa Zuroick at +1 (302) 738-7100 ext. 3031 or tzuroick@pma.com for more information.