Fresh Ideas Marketplace
Display Area Tips
Branding the Produce Department
- Names… People recognize and
associate brand names.
- Signatures… What is your signature? What
do customers associate your produce department with?
Convenience Center
- Cross Merchandise… Tie-in items that make sense
to maximize sales.
- Bagging produce… Make
sure you keep a bag stand next to all displays for customer convenience.
- Grab
n Go… Put convenience items all together for easy “Grab-n-Go”
Exotics
- Variety… Variety is the spice of life, customers
like unique!
- Don’t hide them… Group exotics together
to make an splash
Organics
- Health… Customers want them and their kids to eat healthier
- Integration
vs. Separation… Integrate your Organics for
better sales
Massive Display
- Mass appeal… Maximum visual with minimal product
- Control… Turn
a display at least twice a day for best control
- Visual excitement… Create height, shape, color differences
in every display for best visual.
