Fresh Ideas Marketplace

General Merchandising Tips




The WOW Factor!

Are you creating the excitement in your produce department?

Sampling

Tasting product, sells product! 

Symmetrical Displays

Create symmetry within any display for more eye appeal.

Color Blocking

Use contrasting colors to create visual excitement in displays.

Balance

“A” items on the bottom, “B” items on top.

It’s All About the Product!

Make sure we are selling product, not the fixtures they are displayed in.

Neighborhood Marketing, Know Your Customer!

Don’t try to be “everything to everyone.” 

Shrink

Space allocation vs. sales?

Anchors

Main items should anchor each category, with variety in the middle.

Maximizing sales

80% of your sales come from 20% of your items.