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Fresh Ideas Marketplace
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Fresh Ideas Marketplace
Did You Know
- Quality product trumps low pricing everyday! Sales will increase dramatically
with the freshest produce.
- Upwards to 80% of produce sales are impulse
buys, so presentation is the key to selling fresh produce!
- On
average, up to 50% of your customers shop the produce department.
- A
great way to increase sales is through knowledge-based service.
It is an effective way to educate customers on different types of products
and their characteristics (i.e. taste, origin, or seasonality). This is a
key factor in developing sales, trust, and long-term customer relationships.
- While
variety items plays a great role in your overall image, think massive displays. Eighty percent of your sales come from 20% of your items!
(The average produce department carries 300 items, so 60 of those items
create 80% of your sales).
- Large, full displays sell more. For example,
bananas are a 42% impulse buy item and bananas sell up to 70% more
from a full display.
- Main displays
should be built to turn over product at least twice a day.
- Large,
out-of-department displays can sometimes generate 4% to 8% in additional department sales.
- Cross merchandising with produce builds
the dollar-per-basket, which means more sales. For example, 3,000 to 5,000 consumers a week shop the
product department. If you increase their basket purchase by $1.00, that
is an addition to $3,000 to $5,000 in sales.
- Display signage is key
to sales. Eighty-seven percent of customers will pass by a display if it does not have sign.
- Signage draws a customer into
the display and by tells a story about the product, which increases the possibility of a sale. Also known
as “romancing the consumer.”
- Product sampling is a great way to increase sales.
Sampling serves as your silent salesperson introducing unique and
seasonal varieties to your customers.
- Berries
accounted for 6.3% of the total produce department sales (on a
national average) in 2006. One-third of American strawberry buyers
return to buy again.
Orange County Convention Center
9860 Universal Boulevard
Orlando, FL 32819-8706
