Fresh Ideas Marketplace

Display Area Tips

Branding the Produce Department

  • Names… People recognize and associate brand names.
  • Signatures… What is your signature? What do customers associate your produce department with?
 

Convenience Center

  • Cross Merchandise… Tie-in items that make sense to maximize sales.
  • Bagging produce… Make sure you keep a bag stand next to all displays for customer convenience.
  • Grab n Go… Put convenience items all together for easy “Grab-n-Go”
 

Exotics

  • Variety… Variety is the spice of life, customers like unique!
  • Don’t hide them… Group exotics together to make an splash
 

Organics

  • Health… Customers want them and their kids to eat healthier
  • Integration vs. Separation… Integrate your Organics for better sales
 

Massive Display

  • Mass appeal… Maximum visual with minimal product
  • Control… Turn a display at least twice a day for best control
  • Visual excitement… Create height, shape, color differences in every display for best visual.

 

 
 

Fresh Summit International
Convention & Exposition

17,000 Attendees

 

70 Countries

800 Exhibitors

 

2,000 Companies

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