Fresh Ideas Marketplace
General Merchandising Tips
The WOW Factor!
Are you creating the excitement in your produce department?
Sampling
Tasting product, sells product!
Symmetrical Displays
Create symmetry within any display for more eye appeal.
Color Blocking
Use contrasting colors to create visual excitement in displays.
Balance
“A” items on the bottom, “B” items on top.
It’s All About the Product!
Make sure we are selling product, not the fixtures they are displayed in.
Neighborhood Marketing, Know Your Customer!
Don’t try to be “everything to everyone.”
Shrink
Space allocation vs. sales?
Anchors
Main items should anchor each category, with variety in the middle.
Maximizing sales
80% of your sales come from 20% of your items.