Floral Program
If floral is your business, you cannot miss the Floral Program at this year’s Fresh Summit. You will have more networking, educational and relationship-building opportunities than ever before, including:
Floral Networking Reception
Expanded to 90 minutes! Join leaders, innovators and shining stars to celebrate the spirit of the floral industry during this exceptional reception.
Floral Educational Workshops
Floral Solutions Workshop
In this first ever, two hour session, you will learn key selling strategies for marketing to men, women, and teenagers. Pam Smith, Director of Marketing at Nature’s Flowers, will share current marketing data and relevant facts to help you identify ways to increase your sales and profitability.
Care & Handling Update
Dr. Terrill Nell, Chairman of the Environmental Horticulture Department at the University of Florida, will reveal the very latest research findings on care and handling. Learn how to transform this valuable information into real world solutions for your business.
In addition to these exclusive floral workshops, you can also choose from a large selection of sessions covering areas from consumer trends to professional development.
Exposition
Fresh Summit is your once-a-year opportunity to meet dedicated floral buyers and suppliers. See the hottest new products and services available on the market today.
Fresh Ideas Marketplace
Learn more about this innovative merchandising display area.
2007 Floral Marketer of the Year
Congratulations to the 2007 Floral Marketer of the Year – Marcy Britigan, MEI