Fresh Ideas Marketplace

General Merchandising Tips




Tips for Massive Displays…

  • Promote Location, Location, Location! Look for those lobby spaces.
  • Create and build MASS DISPLAYS to draw attention for those impulse buys.
  • Use dummies or box fillers in displays to maximize profits.
  • Implement color breaks between items to grab attention.
  • Add high graphic boxes to provide visual excitement.
  • Peak consumer’s interest with animated displays.

Tips for Merchandising to Children…

  • Educate today’s children to be tomorrow’s fresh fruit and vegetable customers.
  • Create a destination for young shoppers.
  • Make displays fun and colorful for children.
  • Utilize as many cartoon characters, sports figures as possible so children will be drawn to the display.
  • Build displays at a lower level for the younger set of eyes.
  • Enticed children to try new things.

Tropical/Exotics Merchandising Tips…

  • Capture attention and drive sales with impulse displays.
  • Offer samples to entice customers to try things they ordinarily would not.
  • Supply product information intrigue customers seeking new items.
  • Work your exotics around your main tropical items to help make the exotics stand out.
  • Display photos of tropical locations to create a the “mood” for the shopper.
  • Provide fast and easy cooking tips.

Seasonal Merchandising Tips…

  • Promote Locally Grown items – Locally grown is locally known.
  • Use textures and colors to make each item stand out.
  • Keep it fresh to keep it moving.
  • Cross merchandise related items to create tonight's dinner, post signage "What's for dinner tonight?” and turn one purchase into 2 or 3.
  • Communicate the convenience of precut items to appeal to consumers starved for time.

Fresh Cut Floral Merchandising Tips…

  • More is more...
    • Make a statement by building up a big display- people will gravitate to it and want to walk around it
  • Always try to tie-in the display with a common denominator-
    • Use focal flowers as a common flower throughout theme display to tie it all together
    • Use the same wrap to give the display consistency
  • Signs are a must...
    • Place signs throughout display giving customers information as well as pricing
    • Place "fun fact" signs along price signs to give more detail of what you are displaying
    • Great way to start conversation with customers-- "did you know ....and give them a fun fact about the flower"
  • Tie in other products
    • Add in potted and green plants to display to show diversity
    • Use same color wraps and bows
  • Keep it simple and elegant
    • Use crates, cubes, or a simple display fixture to elevate product so it is easy to see

Floral Merchandising Tips…

  • Inspire Your Staff
    • Promote a creative environment to encourage ideas
    • Provide tools and resources to execute designs
  • Intrigue Your Customers
    • Create displays like “Art in Bloom” to put the “WOW FACTOR” back into your displays
    • Create excitement to entice traffic to your floral department
  • Increase Your Impulse Sales
    • Turn browsers into buyers
    • Transform impulses into $$$$