Gold Circle: Food Safety
As of 2007, the PMA Gold Circle program is earmarking all Gold Circle contributions directly to food safety initiatives.
Research: Supporting the newly-created Center for Produce Safety at University of California - Davis. Together with support from the State of California and other industry leaders, the Center will focus on an aggressive research, training, and outreach agenda, including protocols and solutions aimed at prevention.
Communications: Helping PMA implement a comprehensive communications campaign aimed at rebuilding both consumer and buyer confidence in fresh produce.
Consumer Education: Helping fund a four-year program with children's publisher Scholastic to reach grades 3 and 4 and their parents. Developed under the umbrella of PBH's Campaign for Children's Health, this unique educational outreach will teach ways to increase consumption with simple steps to enhance safe produce handling.
Outreach and Training: Funding industry outreach and training programs that enhance food safety education at the farm level and actively communicate the safe produce handling messages for consumers developed by the Partnership for Food Safety Education and funded by PMA.
Learn more about Food Safety Issues
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