Floral Member Benefits

For the floral industry, PMA is more than a strategic partner.

For floral professionals who have long recognized the need for a community focused on the industry’s unique challenges, issues and opportunities, we have good news. Thanks to the leadership from the PMA Floral Council, and PMA members across the supply chain, PMA is the trade association for the mass market floral industry.

Benefit from... 
• Network across the entire mass market floral supply chain. 
• A forum to share ideas, insights and industry challenges. 
• Consumer research and trends analysis. 
• A voice advocating for industry issues.

Capitalize on your investment. Maximize your involvement.

When you join PMA, you connect with a close-knit global floral community anxious to identify trends and share strategic insights. So on a professional level, the ROI comes quickly. But to truly realize the utmost value from your membership, we encourage you to participate on a personal level.

Become a volunteer.

As a volunteer-driven community, we thrive on the passion, vision and commitment of our members. In exchange for their time, Floral Council volunteers establish themselves as industry visionaries helping to shape the future. Volunteer today.

Make connections.

There’s no better way to build relationships across the supply chain and keep your finger on the pulse of the industry than by attending programs spanning a broad spectrum of interests and issues. View the calendar of events.

Experience floral programming at Fresh Summit.

We’ve doubled the size of the Floral Pavilion at the Fresh Summit Convention & Expo. This one-of-a-kind event attracts buyers and suppliers across the floral supply chain looking to bolster relationships and showcase products, including specific educational sessions targeted for the floral industry. 

Get informed. Stay informed.

From key research to consumer trends surveys, the information available to our members is both varied and vast. Plus, it’s available to you 365 days a year. Connect with floral resources.

Meet your PMA Floral Council.

Were it not for the dedication and determination of volunteers serving on the PMA Floral Council, the value portfolio for floral members would not be where it is today. View the Floral Council roster. Become a volunteer.

Floral Expert

Becky Roberts

Becky Roberts

Director of Floral

+1 (302) 607-2148

Email Becky

Save the Date

Fresh Connections Floral
July 09,2015
Miami, FL

Joe Don Zetzsche

If you're looking for a global community that truly focuses on the floral industry, then you'll find it with PMA. The insights. The connections. The resources. Not only will you realize an impressive ROI, if you're like most of our members you'll quickly consider PMA a key strategic partner.

Joe Don Zetzsche, Director of Floral, H-E-B, PMA Floral Council Chairman