Produce Marketing Association

The Produce Marketing Association is the trade association for floral retailers and suppliers conducting business in the mass-market side of the floral industry. PMA provides an outstanding forum to network and examine issues of mutual interest including standards, research and national issues related to the floral industry.

Floral Market Watch Reports

Sponsored by Colombia, Land of Flowers/Asocolflores.

The PMA Floral Market Watch reports offer a "snap-shot" of floral performance during key holidays.  They feature credible, actionable data that can help you maximize your floral sales throughout the year. New reports are posted five times a year: Valentine's Day, Easter, Mother's Day, Thanksgiving, and the December holidays.

Access to the Floral Market Watch is free to PMA members; simply login to your PMA account to view current and past reports.

PMA Holiday Floral Market Watch Reports

Floral Technologies

Floral GTIN Implementation Guide - GTIN is the Global Trade Item Number which gives the floral industry the opportunity to have one numbering system that can be used by companies in most countries around the world.

Learn more and endorse the Floral GTIN Initiative at www.floralgtin.com.

Floral Marketer of the Year

Floral Marketer of the Year Award - PMA’s Floral Marketer of the Year Award recognizes an outstanding individual who has served the mass-market floral industry with dedication and distinction.

Consumer Trends

PMA's consumer information offers you valuable insight into the minds of your customers. Find out what influences consumer purchases, identify trends and patterns of consumers, and determine other ways that consumers influence the industry to determine the implications that affect your business.

• Interpreting and Predicting Floral Trends to Maximize Sales- Fresh Summit 2009
  
• Floral Purchases
  
• Floral Expectations - July 2008