Floral Supply Chain | Produce Marketing Association

The Produce Marketing Association is the trade association for floral retailers and suppliers in the mass-market side of the floral industry. We strive to provide you an outstanding forum to network and discuss issues of mutual interest including standards, research and national issues related to the floral industry. We also offer you the latest information on trends within the industry that affect your bottom line.

2011 Floral Forecast

Outlook 2011: To survive and prosper, stay the course on quality.

PMA is happy to present the article, Outlook 2011 written by Tom Lavagetto for The Produce News in January 2011.

As I recap the first 2 months of 2011’s “Outlook”, I see that we are right on track. We, as an industry, have started the year with good sales AND profits. Valentine’s Day week was all in all very good. Maybe next year we can say “excellent”. But we will take this holiday as it was served. The rest of the “spring floral season” is shaping up to be very good also---maybe even strong in some areas. BE PREPARED. Pent up demand for flowers, foliage, and gardening products is evident. Good $elling,

Tom Lavagetto

Success at Mother’s Day can carry beyond May 8

The Produce News has released the March 14 – 28 edition of Floral Marketing News and Views. Be sure to check out the Floral Success on Mother’s Day article, written by Sandy Hering, and based on PMA’s Floral Market Watch Report. Please use the link provided and scan down to page 61 to see Sandy’s thoughts. (All copyrights belong to The Produce News)

Floral Market Watch

Floral Holiday Benchmarking Studies and Point of Sale Data

PMA knows that the major holidays are critical to the success of any floral department. Therefore, we created the Floral Market Watch reports to give you a "snap-shot" of floral performance during key holidays. These reports feature credible, actionable data that can help you maximize your floral sales throughout the year. New reports are posted five times a year: Valentine's Day, Easter, Mother's Day, Thanksgiving, and the December holidays.

In addition, PMA commissioned the Perishables Group to analyze point-of-sale floral data within the traditional grocery channel to help you understand trends and implications of supermarket floral sales. Articles are published prior and post major holidays. The pre-holiday articles assess the previous year’s sales to set expectations for the coming holiday. The post-holiday articles examine how that holiday’s floral sales actually performed.

PMA Holiday Floral Market Watch Reports

Floriculture Crops Summary

PMA has been granted permission by Grower Talks magazine (who holds the copyright) to make available their article “Not Just the Weather” written about the 2009 Floriculture Corps Summary.

The 2010 USDA Floriculture Crops Summary indicates that the 2009 wholesale value of floriculture crops was down 7 percent from the revised 2008 valuation.

Floral Technologies

Floral GTIN Implementation Guide - GTIN is the Global Trade Item Number which gives the floral industry the opportunity to have one numbering system that can be used by companies in most countries around the world.

"Tapping into Supply Chain Technologies: What You Need to Know About Implementing Floral GTIN" – February 19, 2009 - Free Webinar

Learn more and endorse the Floral GTIN Initiative at www.floralgtin.com.

Floral Marketer of the Year

Floral Marketer of the Year Award - PMA’s Floral Marketer of the Year Award recognizes an outstanding individual who has served the mass-market floral industry with dedication and distinction.

Floral Consumer Trends

PMA's consumer information offers you valuable insight into the minds of your customers. Find out what influences consumer purchases, identify trends and patterns of consumers, and determine other ways that consumers influence the industry to determine the implications that affect your business.

2010 Floral Seasonal Transitions

So now that the summer is wrapping up and fall is coming upon us, here are some tips on going forward through this transitional time. Read more from Kerry Herndon, President and CEO of Kerry's Nursery, Inc. with some helpful tips.

Industry Information

The information in Plants, Containers, Weights and Measures Laws covers areas of declaration of identities and responsibilities and more.

The Industry Guide to Marketing Container Plants is available here to all our floral members.

Legislative Activities

On May 17, 2011, PMA contacted Congressional leadership to urge quick passage of the Andean Trade Preferences and Drug Eradication Act and other pending free-trade agreements: