Essentials Online

In Spanish

E-ssentials: Online

PMA's online training program, E-ssentials, was created to meet the specific training needs of retail produce departments.  Featuring a variety of individual courses and training packages, E-ssentials can help you improve the productivity, professionalism and competency of your entire produce staff.

Benefits:

• Improve employee job skills and professionalism.
• Satisfy and retain customers for increased sales and higher profits.
• Attract new business with a customer-focused department.
• Recruit good employees and reduce turnover.
• Improve produce department management.

Course Descriptions:

Customer Service

Help your produce staff deliver superior customer service with course topics that include greeting customers, responding to customer body language, using up-selling and suggestive selling, and building customer relationships.

Food Safety

Your produce staff will learn to identify food-borne illnesses and common causes of cross-contamination, as well as the importance of personal hygiene and keeping produce safe during receiving, storage and display.

Inventory Management

This course will teach your staff to lower produce department costs by reducing waste and shrink and by identifying the impact of over-ordering and under-ordering.

Merchandising

With a goal of driving produce sales, this course will show produce clerks, display designers and manager trainees how to create professional, eye-catching displays.

Quality And The Supply Chain

Familiarize your team with each stage of the produce supply chain, enabling them to identify their own role in ensuring the delivery of quality produce for maximum profitability.

Sales Promotion (Crew Members)

Your staff will learn how to select the correct product mix to meet local customer demands.

Sales Promotion (Managers)

Your produce manager will learn how to use promotional activities to increase sales, and differentiating your store from competitors.

Supermarket Math

Upon completion of training, produce managers will be able to reduce loss gross and shrink, forecast sales and trends, balance daily inventory, and deduce labor budget and inventory levels.

Top 20 Produce Items

This course provides basic skills and information about the top 20 produce items sold in U.S. retail food stores with a goal of improving handling, reducing shrink and increasing sales.