PMAs Glimpse into the Future 2017 Produce and Floral Environmental Scan

Special Report: PMA’s 2017 Glimpse into the Future

PMA’s “Glimpse into the Future” report identifies issues and trends that are likely to affect the global fresh produce and floral industries in the next three to five years. It was developed from information gathered by the PMA Research team, in conjunction with members and volunteer leaders worldwide, as well as global subject matter experts.

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Consumer Demand

Consumer Demand Drives Growth in Retailer Meal Solutions

Most consumers live life in a blur and they desire products that help them save time and gain a sense of control. The need to recover a sense of control influences many buying decisions in the intensifying pursuit of quality, convenience, customization and well-being. Companies and brands across all sectors are creating new products and services that promise to return this sense of control.

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Research - Healthy Lifestyles Executive Summary

Statistics and studies continue to show that far too many of America’s consumers—youth and adults—are at weight levels considered unhealthy. While there are multiple cultural and lifestyle factors contributing to rising weight levels, consumers’ eating behaviors remain the focus of the problem—and the solution.

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Connected Consumer

Research - Personalized Nutrition Now and Into the Future

The market for personalized nutrition is widespread, fragmented and here to stay, according to Personalized Nutrition – Today and into the Future, PMA’s new report by the Hartman Group, commissioned exclusively for PMA members. This overview provides insights about: • How consumers currently personalize their diets, including technologies they use. • What the future holds for personalized nutrition and how produce marketers can capitalize on this growing trend.

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Top Trends Impacting Consumers

Top Trends Impacting Consumers

According to the NPD Group, for several years now, more than 80 percent of meals have been sourced from home; fewer than 20 percent have been sourced from foodservice, and dollars are evenly split between the two. Explore the top trends that will impact how consumers choose to spend their food dollars in 2017. Understanding these trends can help you increase engagement and ultimately increase sales.

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Trends in Supermarket Floral

Infographics: Trends in Supermarket Floral

This research provides a comprehensive snapshot of the U.S. mass-market floral retail business. It is reflective of today’s industry and relevant to the entire mass-market floral supply chain, from grower to retailers as well as intermediates and service providers along the way.

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Achieve Operational Excellence Through Floral

Achieve Operational Excellence Through Floral Industry Best Practices

In any business, the goal is to achieve operational excellence. However, achieving operational excellence through best practices is a challenge for many organizations. Because the floral industry spans continents, it’s especially important for employees at each stage of the business – growing, transportation, sales, purchasing and marketing – to learn from those who have demonstrated operational excellence and serve as an example of industry best practices.

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woman choice

Research - Healthy Lifestyles

According to the Hartman Group’s recent report, Weight Management & Healthy Living 2015, Americans increasingly see themselves as responsible for their own weight and a growing number (32 percent) say there is nothing wrong with being overweight as long as person is healthy (up 11 pts from 2010) indicating Americans have come to accept their weight status. The report finds that weight management in the 21st century is increasingly not as much about short term efforts (“dieting”) as it is about permanent dietary alterations that are part of the pursuit of a healthy lifestyle.

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Today’s Hottest Ingredient: Technology

The consumer purchasing experience for fresh produce is changing rapidly. Technological advances are helping consumers in their pursuit of quality, sustainability and accessibility. As technological advances give consumers increased control over the food they shop for and consume, they are creating a more educated and powerful consumer for produce marketers to address. Produce marketers are well positioned to meet the consumer’s expectations and become their trusted partner and problem solver.

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Retail meal solutions

Infographic: Retailer Meal Solutions

Fresh prepared foods at retail are a bright spot in the U.S. food and beverage industry – sales have been exploding over the past five years. This US $26 billion market has experienced growth that is outpacing that of both retail and packaged goods, as well as foodservice, with expectations for even greater gains. This Technomic infographic shows some of the numbers driving the biggest trend in supermarkets.

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Consumer Topic Experts

Eileen O'Leary

Market Research Manager

+1 (302) 607-2158

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