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CONSUMER TRENDS

Where the Foodservice Industry is Headed

By 2025, the food industry will see major shifts in the distribution of consumers’ food dollars. As a result, the structure of the foodservice and retail sectors will continue to evolve into having large market shares for premium products as well as affordable items and a small market share for mid-tier foods and venues once marketed to the middle class.

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Various Fruits and Vegetables

Top 20 Fruits and Vegetables Sold in the U.S.

Consumers are buying a larger variety of fresh produce today than they did 20 years ago and they are eating more produce than just one year ago according to The Packer 2015 Fresh Trends. This is exciting news for the produce industry. The chart below provides an overview of the most popular fruits and vegetables purchased in the U.S.

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Increasing Floral Sales through Generational Selling

As we strive to increase our floral sales each year, let's take a few moments to reflect on the demographics of our customer base and make sure we are meeting their needs. Are we appealing to Boomers with custom items and inexpensive options, enticing Gen X to make self-purchases, or providing smaller bundles at cheaper prices for Millennials. Consumer research performed and presented by Brian Numainville of Retail Feedback Group (RFG) in October 2015 at the Produce Marketing Association’s Fresh Summit examined the purchasing behavior of Millennials, Gen X and Boomers.

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Good News on Kids' Fruit, Veggie Consumption

Kids are eating more fruits and vegetables at school! A recent Robert Woods Johnson Foundation (RWJF) article reflected on progress made during the last five years under the U.S. 2010 Healthy Hunger-Free Kids Act. RWJF states 97 percent of schools meet the new standards, more students take fruit with lunch, and students are eating more of their vegetables. This good news is not only timely, given child nutrition reauthorization is currently underway in the U.S. Congress, (Published 2.24.16).

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Consumer

Healthy Lifestyles and Weight Management Executive Summary

Statistics and studies continue to show that far too many of America’s consumers—youth and adults—are at weight levels considered unhealthy. While there are multiple cultural and lifestyle factors contributing to rising weight levels, consumers’ eating behaviors remain the focus of the problem—and the solution.

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woman choice

Healthy Lifestyles and Sophisticated Weight Managers

According to the Hartman Group’s recent report, Weight Management & Healthy Living 2015, Americans increasingly see themselves as responsible for their own weight and a growing number (32 percent) say there is nothing wrong with being overweight as long as person is healthy (up 11 pts from 2010) indicating Americans have come to accept their weight status. The report finds that weight management in the 21st century is increasingly not as much about short term efforts (“dieting”) as it is about permanent dietary alterations that are part of the pursuit of a healthy lifestyle.

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Top Tips for Your Super Bowl Social Media Strategy

As consumers gear up for big events like the Super Bowl, don't miss the opportunity to market your product by joining in on a conversation consumers are already having on social media.

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2016 U.S. Legislative Issues

The U.S. congressional calendar for 2016 is expected to be very compressed because of the Democratic and Republican Conventions scheduled for July, and the November presidential and congressional elections. Nevertheless, major legislative issues of interest to the fruit and vegetable industry may include child nutrition reauthorization, annual appropriations and approval of the Trans Pacific Partnership.

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Consumer Topic Experts

Eileen O'Leary

Market Research Manager

+1 (302) 607-2158

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