Emotional Connections That Push South African Consumers Toward — And Away From — Fruit and Veg
This study gives us insight into when, why and how South African consumers choose fruits and vegetables. There is opportunity for fresh produce retailers and marketers to break through consumers' perceptions to increase consumption.
Produce Marketing Association is a trade organization representing companies from every segment of the global fresh produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption.