Drivers and Barriers for Produce Consumption in the U.S.
This study gives us insight into when, why and how U.S. consumers choose fruits and vegetables. By understanding current habits and behaviors limiting consumption, fresh produce retailers and marketers can change the game to break through consumers’ perceptions to increase consumption.
Produce Marketing Association is a trade organization representing companies from every segment of the global fresh produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption.