Consumer Preferences Highlighted in IFD’s Flower Trends Forecast

International Floral Distributors (IFD) publishes annually theFlower Trends Forecast to keep the flower industry informed of changing consumer preferences for flowers and floral stylings. Flower Trends Forecast 2019 will be the 11th forecast identifying changes in consumer preferences in flower types, flower colors and floral stylings.

Stylish and expressive, flowers are among the most trend-sensitive products on the market. The research done by IFD looks first at the many factors that influence consumer choices, then matches those trends up with flowers and other floral industry products, readymade for you to create your own trend expressions.

In 2019, IFD is looking to make Flower Trends Forecast a more comprehensive industry effort by working with Produce Marketing Association to present flower color and styling trends to florists and supermarkets alike. The goal is to distribute trend information across all channels for cut flowers. You can look forward to the 2019 Floral & Design Trend Book and the Flower Trends Forecast Annual Summary Video this fall.

How should your floral offerings change in 2019? As you know, the 2018 Pantone Color of the Year was Ultra Violet, and we don’t expect this color to fall by the wayside all too quickly even as green is making its debut. Instead, you can expect shades of purple and bright deep colors complemented by natural greenery.

Dahlias, with their amazing color choices, will remain popular. Pantone’s eight color palettes for 2019 will give you lots of choices for both hardgoods and flowers when planning and setting goals for your floral sales. We are also seeing palettes that use the incredible colors of berries as their inspiration. This palette can certainly be used to tie your produce and floral departments together. Each palette highlights four core colors that serve as the foundation of the trend and two complementary colors.

Fine tune your mix of flowers, colors and floral stylings to resonate with all that is new and timely in the consumers’ experience. Flower buyers crave a natural experience and helping them discover a bit of the forest in your bouquets is one way to enhance your floral offerings.

Natural textures and patterns found in flowers and pods is a way to add interest and value to your offering. The intricate patterns found in the center of a sunflower or the crown of Echeveria can engage and motivate today’s buyers.

Most important, remember to apply your floral themes, colors and visuals throughout your department for the most dramatic effect. These themes can be carried over in social media presence and event portfolios to maximize your brand.

The Flower Trends Forecast annual research of changing consumer preferences will be released in October.

Consumer Preferences Highlighted in IFD's 2019 Flower Trends Forecast

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