International Floral Distributors (IFD) publishes annually the Flower Trends Forecast to keep the flower industry informed of changing consumer preferences for flowers and floral stylings. Flower Trends Forecast 2019 will be the 11th forecast identifying changes in consumer preferences in flower types, flower colors and floral stylings.Flower Trends Forecast a more comprehensive industry effort by working with Produce Marketing Association to present flower color and styling trends to florists and supermarkets alike. The goal is to distribute trend information across all channels for cut flowers. You can look forward to the 2019 Floral & Design Trend Book and the Flower Trends Forecast Annual Summary Video this fall.
Natural textures and patterns found in flowers and pods is a way to add interest and value to your offering. The intricate patterns found in the center of a sunflower or the crown of Echeveria can engage and motivate today’s buyers.
Most important, remember to apply your floral themes, colors and visuals throughout your department for the most dramatic effect. These themes can be carried over in social media presence and event portfolios to maximize your brand.
The Flower Trends Forecast annual research of changing consumer preferences will be released in October.
