While January is typically a season for resolutions, some behavioral-science and coaching pundits suggest establishing rituals is a more effective way to create positive change — whether business or personal.
A chore-like resolution quickly grows wearisome. Rituals, on the other hand, focus on intention to act a certain way which gratifies, transforms and results in good habits. Be clear on goals and values and align behavior to them.
So, what rituals can we in the floral industry embrace to better understand customers, trends and ways to grow business?
Here are three starter ideas:
Carve out time (whether in person at
PMA events, through social channels like our Focus on Floral Facebook Community, or other) to connect with colleagues across the industry. Seek
new ideas and insights from research, culture and conversations. Take advantage of megatrends and opportunities to grow demand, and review the 2020 retail forecast. Spread the
Joy of Fresh Flowers, and model how we want consumers to act. For example, treat yourself to a bouquet or bunch, and make potted plants and cut flowers part of your everyday surroundings at home, work and social gatherings.
New year, new floral resources
We just released
Consumer Preferences for Floral Designs takeaways funded by AFE and PMA, with research using eye-tracking technology. Find out whether today’s consumers see a difference between $20 and $80 arrangements. To help members gain insights on consumer trends, PMA will provide
quarterly reports that feature aggregated point-of-sale floral data from U.S. supermarkets. We know values alignment impacts employee and customer loyalty. Consumers are focused on packaging, waste, and energy usage, while growers and suppliers often talk about water and soil health. To address this disconnect, stay tuned for future updates on how your
PMA Floral Council leaders will work with PMA to provide a toolbox to help members recognize sustainable business practices and communicate their stories. We’ve published our first sustainability case study for floral that highlights challenges and solutions of packaging supplier Koen Pack.
Register now to join PMA and the Pantone Color Institute on Thursday, March 26, at 2:00 p.m. ET for our annual Pantone Webinar. This webinar will not be recorded, so don’t miss the latest on the constantly evolving landscape of color and how to use this information for your business.
As we embark on this new decade, make use of the information and connections we provide to make informed decisions, develop strategies and action plans to meet today’s consumer demands.
We look forward to sharing new resources, and helping you forge new relationships and rituals for growth in 2020.
All my best,
PMA Director of Floral & New Initiatives