Webinar: Adapting to New Purchasing Habits

The onset of the COVID-19 has given rise to the “homebody economy” in Australia: We are now more accustomed to shopping, studying, working and finding entertainment online at home. Staying home has become a new way of life and it has had a particularly significant impact on how and what we are eating.

In this upcoming PMA A-NZ webinar with Melanie Norris, Associate Director of Fresh Analytics at Nielsen, we’ll explore the effects of COVID-19 on consumers shopping and purchasing habits in the fresh produce sector. Melanie will explore the changes we’ve already seen and explore what the “new norm” may look like moving forward for the fresh produce industry.

With the rapidly changing social landscape, this webinar will arm attendees with a stronger understanding of what the consumer trends are now and as we move out of COVID-19 restrictions.

Key Details
Date: Wednesday 22 July
Time: 10am AEST. 12pm NZST
Duration: 30-minutes
Location: Zoom

Melanie Norris

For more than a decade, Melanie Norris has used Nielsen consumer research to guide the FMCG and fresh industry on the latest consumer trends and has uncovered real growth opportunities for countless clients. An expert in fusing multiple data sources to provide a holistic view, Melanie has delivered her unique perspective to clients across the total fresh space including produce, meat, seafood and bakery. Melanie is also passionate about seeing health and wellness trends translate into consumers increasing their fresh food consumption in Australia.


Sam Clayfield

Events and Marketing Manager

+61 438 673 448

Email Sam