PMA A-NZ TechKnowledge Part I

In this first installment of the Tech Knowledge virtual series, we'll be exploring the Here and Now of technology in the fresh produce industry of Australia and New Zealand. During this session, a panel of industry leaders will share their insights on how current technology and innovations are disrupting and transforming the fresh produce industry.

Technology is changing the way we grow, move, sell and consume fresh produce. With new developments hitting the market each day, if you don’t adapt to them, you run the risk of getting left behind. Whether it’s low-tech like going paperless or high-tech like autonomous harvesting robots or consumer traceability and personalised nutrition apps, the changes are coming and fast. Whether you’re a key decision maker in the business, have an interest in technology and innovation or are looking to make new connections within the industry, Tech Knowledge will help you not only get up to speed, but also get ahead.

Date: Wednesday 1 July
Time: 10:00am AEST, 12.00pm NZST
Duration: 1 hour
Location: Zoom
Cost: Free


Brock Newell

Head of Supply Chain Optimisation at Coles

Brock Newell is the Head of Supply Chain Optimisation at Coles. With over a 15 year career at Coles, Brock has managed supply chains across a number of different, diverse and complex product portfolios (including Fresh, Food-shelf stable and Non Foods, in all different chambers and supply chain channels) with exposure to both domestic and international product groups.

With expertise in supply chain, replenishment and forecasting, Brock's current role sees him adopting this knowledge and experience in the fresh produce sector, bringing an array of benefits to the business through technology and auto-replenishment.


Chris Mendes

Chief Technology Officer, The Yield

Chris Mendes is Chief Technology Officer at Australian agtech company, The Yield. Here he transforms agricultural practices through scalable digital technology, data and insights to solve real challenges for growers and throughout the food chain.

Chris is an experienced CTO and enterprise architect specialising in the Internet of Things (IoT), artificial intelligence (AI), big data and analytics.

Prior to joining The Yield, Chris was CTO at SIRCA, where he led the global delivery of a platform used by most of the world’s largest banks.

He is also a start-up mentor and angel investor, and a respected speaker on AI, big data and IoT.


Francesco Oliveri

Head of Information Technology, Perfection Fresh

Experienced Technology Executive with a demonstrated history of working in the Fresh Produce industry. 16 years of Technology management in SME with a focus on continuos improvement, digital transformation and strategy. Succesfull implementation of a serie of ERP solutions and design of MRP systems. Expert in fresh supply chain integrations and traceability Currently providing management direction and leadership in the ICT applications development and ICT operations of the Company. Technology Champion of the Senior Management Team and adviser of the Company Board of Directors for Technology related projects.


Hannah White

Technology and Innovation Manager

+61 421 766 752

Email Hannah

Sam Clayfield

Events and Marketing Manager

+61 438 673 448

Email Sam