This role manages the marketing strategy and operations teams for PMA and CGT as well as vendor relationships. The incumbent is responsible for working with cross functional teams to ensure our marketing campaigns support the overall strategic direction of both PMA and CGT. The person in this role should be highly familiar with emerging trends in strategic marketing including technological tools that create opportunities for a comprehensive approach to achieving goals. This role creates and manages an annual operating budget for the marketing strategy and operations teams.
What You’ll Do
Brand Management (5%)
Owns the PMA Brand strategy, and serves as the primary brand ambassador with both internal and external stakeholders.
Ensures consistency and integration of branding among all PMA and CGT initiatives.
Ensures the PMA and CGT brands convey value and maintain a favorable image among all constituencies, including members, non-members, donors, and other key stakeholders.
Marketing Strategy (25%)
Leads the development of strategies for a comprehensive approach to marketing campaigns.
Develops key performance indicators (KPIs) and makes data driven decisions about potential shifts in strategy based on the relevant measures of success.
Communicates regularly with internal stakeholders as to the strategies the marketing team uses to achieve organizational goals such as event registrations and membership recruitment and retention.
Marketing Operations (25%)
Ensures the effective execution of marketing strategies, and regularly evaluates the team’s approach to operationalizing those strategies.
Identifies and implements opportunities for departmental efficiencies and process automation.
Maintains a high level of knowledge of emerging trends in marketing execution strategies and tools.
Research and Analysis (10%)
Oversees the development of outcome-based criteria and KPIs for all marketing activities.
Draws conclusions from research efforts and presents information in a clear and concise manner that is easily understood by the target audience.
Conducts the necessary research to expand produce and floral industry expertise and marketing knowledge to ensure PMA is positioned as an industry leader.
Team Leadership (25%)
Develops the overall expertise of the marketing department by coaching and developing team members and identifying areas for career growth.
Serves as a member of the content leadership team, collaborating with Creative Services, Education, and Communications in delivering exceptional content to PMA constituents to drive engagement.
Encourages calculated risk-taking and creativity among the marketing team to drive innovation.
Resource Allocation (10%)
Develops and tracks the annual marketing budget
Ensures the team has adequate resources to achieve the annual goals set forth in the PMA business plan.
Hires, trains and oversees the management of the marketing team.
Sources outside contractors where necessary; develops and communicates clear measures for the return on investment of those contractors.
What You’ll Need
No Telework or Relocation benefits available for this position.
Salary range $76,900-$115,400