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Leadership

Guided by the best and brightest of the produce and floral industries

2019-2020 PMA Board of Directors

Joe Don Zetzsche

Joe Don Zetzsche

Chair

Director of Floral and Blooms Floral Shops, H-E-B
San Antonio, Texas, USA
David Marguleas

David Marguleas

Past Chair

CEO, Sun World International, LLC
Coachella, California, USA
Dwight Ferguson

Dwight Ferguson

Chair-Elect

President/CEO, Naturipe Farms LLC
Salinas, California, USA
Doug Grant

Doug Grant

Secretary-Treasurer

Executive VP & Chief Operations Officer, The Oppenheimer Group
British Columbia, Canada
Jacob Krempel Director of Produce & Grocery Procurement Hello Fresh

Jacob Krempel

Vice Chair

Director of Produce & Grocery Procurement, HelloFresh
New York, New York, USA

Ruth McLennan

Ruth McLennan

Vice Chair

VP Fresh Produce/Floral/Cold Storage, Dairy Farm
Quarry Bay, Hong Kong
Marty Craner CEO B&C Fresh Sales

Marty Craner

CGTbyPMA Chair

Chief Executive Officer, B & C Fresh Sales
Orange, California, USA

Michael Franks CEO Seeka Limited

Michael Franks

PMA Australia-New Zealand Chair

Chief Executive Officer, Seeka Limited
Te Puke, New Zealand

Joe Ange Purchasing Director Markon Cooperative

Joe Ange

Purchasing Director, Markon Cooperative
Salinas, California, USA

Maggie Bezart-Hall Vice President, Trade & Promotion Avocados from Mexico

Maggie Bezart Hall

Sales & Marketing, LaBonanza Avocados
Bath, MI

Giampaolo Buso

Giampaolo Buso

Sales Director, PariPassu
Florianopolis, SC, Brazil
Jim Byron

Jim Byron

Chief Executive Officer, Xgenex LLC
Ponte Vedra Beach, Florida, USA
Tatiana Castro Perez

Tatiana Castro Perez

Vice President of Marketing, PPC Flexible Packaging
Miami, Florida, USA
Adam Cooper

Adam Cooper

Sr. Vice President of Marketing, The Wonderful Company
Los Angeles, California, USA
Lisa Cork

Lisa Cork

Owner/Director, Fresh Produce Marketing Ltd.
Auckland, New Zealand
Christian Corssen CEO Compania Frutera Santa Maria S.A.

Christian Corssen

Chief Executive Officer, Compania Frutera Santa Maria S.A. 
Santiago Province, Chile

Adrielle Dankier

Adrielle Dankier

Commercial Director, Nature's Pride
Maasdijk, Holland
Trevor Dukes

Trevor Dukes

Chief Executive Officer, The Fruit Farm Group
Stellenbosch, South Africa
Karen Fernald SVP Category, Merchandising and Pricing Food Lion

Karen Fernald

Senior Vice President Category, Merchandising and Pricing, Food Lion
Salisbury, North Carolina, USA

Laura Himes

Laura Himes

Senior Buyer, Walmart
Bentonville, Arkansas, USA
Eric Li Vice President Shanghai Yiguo E-Commerce Co., Ltd.

Eric Li

Vice President, Shanghai Yiguo E-Commerce Co., Ltd.
Shangai City, China

Jenny Maloney

Jenny Maloney

US Food Chain/Sustainability manager, Bayer Crop Science
Research Triangle Park, North Carolina, USA
Elizabeth Nardi CEO Organically Grown Company

Elizabeth Nardi

Chief Executive Officer, Organically Grown Company
Portland, Oregon, USA

 

Juliet Olivarria

Juliet Olivarria

Vice President of Produce, Sysco
Houston, Texas, USA
Scot Olson

Scot Olson

President North/Northwest Division, Fresh Source, LLC
Santa Ana, California, USA

Carlos Oramas CEO Gems Group, Inc.

Carlos Oramas

CEO, Gems Group, Inc.
Miami, Florida, USA

 

Marc Oshima

Marc Oshima

CoFounder & CMO, Aero Farms
Newark, New Jersey, USA
Roberto Salazar Perez Deputy Perishable Director Calimax

Roberto Salazar Perez

Deputy Perishable Director, Calimax
Tijuana, Mexico
Don Sanderson

Don Sanderson

Group Vice President, Fresh Merchandising, Meijer<br/>
Walker, Michigan, USA
Angela Santiago CEO The Little Potato Company

Angela Santiago

Chief Executive Officer, The Little Potato Company
Alberta, Canada

Reade Sievert Vice President Corporate Produce Associated Wholesale Grocers

Reade Sievert

Vice President Corporate Produce, Associated Wholesale Grocers
Kansas City, Kansas, USA

Michael Simonetta

Michael Simonetta

Chief Executive Officer, Perfection Fresh
Sydney, Australia

Debora Steier

Debora Steier

Vice President of Floral, Albertsons Companies
Boise, Idaho, USA
Wyard Stomp

Wyard Stomp

Vice President Sales & Marketing, Driscoll's
Watsonville, California, USA
Dan Sun

Dan Sun

Co-Founder, EcoQuest
Fremont, California, USA
Ted Taylor Head of New Ventures & Business Development Taylor Farms

Ted Taylor

Head of New Ventures & Business Development, Taylor Farms
Salinas, California, USA

Patrick Vizzone Head of Food, Beverage & Agribusiness ANZ Banking Group

Patrick Vizzone

Head of Food, Beverage & Agribusiness, ANZ Banking Group
Melbourne, Australia

Liu Mau Wah

Mau Wah Liu

Chairman of the Group, Joy Wing Mau Group
Shenzhen, China
Gary York

Gary York

Vice President, Sales & Marketing, Robinson Fresh
Eden Prairie, Minnesota, USA

PMA Senior Staff

Cathy Burns

Cathy Burns

CEO

Cathy Burns joined PMA in December 2013 as President and assumed the CEO position in January 2017. Prior to joining PMA, she spent 30 years in the supermarket industry. Cathy’s retail industry experience spans a host of senior-level positions at Hannaford Brothers and Food Lion, including president of the Food Lion banner responsible for overall operations of its 1,200 retail stores.

Cathy holds a bachelor’s degree in management and marketing from the University of Maine and completed coursework in strategic retail management at the College of William and Mary. She served as chair of the Produce Traceability Initiative’s Leadership Council and the Coca-Cola Research Council. Cathy currently serves on the Board of Governors of Children's Miracle Hospital Network and is a past board member of the Network of Executive Women as well as a past board member of the Board of Duke Children’s Hospital.
Doug Bohr - Executive Director Center for Growing Talent

Doug Bohr

Executive Director, CGT and SVP, PMA

Doug Bohr recently came to the Center for Growing Talent with extensive experience in public programming in the nonprofit sector. Since 2017, Doug has served as a Vice President of Strategic Initiatives at the Philadelphia Zoo and previously spent 12 years at The Pew Charitable Trusts. His experience in fundraising, strategic planning, and public engagement to drive mission-based organizational goals are essential to CGT’s ability to advance its efforts to attract and develop talent across the global produce and floral supply chains. 
Yvonne Bull

Yvonne Bull, D.B.A.

Chief Financial Officer

Dr. Yvonne Bull joined PMA in 2002 as Director of Finance. She was promoted to CFO in 2009. Yvonne is responsible for the financial and fiscal management of the association, which includes the general accounting, budgeting, financial reporting, tax and auditing functions. In addition, she oversees PMA’s human resources, information technology and facilities. Yvonne brought to PMA 20 years of experience in financial management, having previously served as Finance Director for the Delaware Theatre Company and an Accounting Manager with Brandywine Financial, a real estate investment company.

Yvonne holds an associate degree in accounting from Delaware Technical Community College, a bachelor’s degree in accounting from Goldey-Beacom College, and a master’s and doctorate in business administration both from Wilmington University.
Lauren M Scott

Lauren M. Scott

Chief Marketing Officer

Lauren M. Scott joined PMA as CMO in October 2016. Lauren has more than 20 years of experience in the consumer products industry. Prior to PMA, Lauren worked at PepsiCo and Diageo in a variety of marketing roles with increasing responsibility including brand management, foodservice, activation, field marketing, national promotions, cultural branding, global innovation and strategy. She began her career as a four-year Inroads intern and full-time hire in sales at Colgate-Palmolive.

Lauren holds a bachelor’s degree in marketing from Rutgers University, a master of business administration from University of Maryland and a master’s in strategic communication from Columbia University, where she continues as a graduate project adviser. Lauren also actively coaches and mentors. A self-described foodie, Lauren's civic passions include combating food insecurities and perpetuating arts and culture.
Dan Stark - Chief Content Officer - Produce Marketing Association

Dan Stark

Chief Content Officer

Dan Stark joined PMA as the Chief Content Officer in January 2019. He has 25 years of association management experience, including more than a decade as the executive director of two associations. Dan also spent three years as the director of product strategy for a technology company building an association management solution on the Salesforce platform. He brings extensive experience in all aspects of association management to his role in transforming content creation and dissemination at PMA. 

Dr. Bob Whitaker

Robert J. Whitaker, Ph.D.

Chief Science & Technology Officer

Dr. Bob Whitaker joined PMA in 2008 as Chief Science & Technology Officer, responsible for food safety, technology, supply chain management and sustainability. Bob has served on the Center for Produce Safety (CPS) Board of Directors and Executive Committee since its founding in 2007 and was the first chair of the CPS technical committee (2008-2013).

Prior to PMA, Bob spent 16 years in the biotechnology field with DNA Plant Technology Corporation (DNAP) as a researcher and finally as Vice President for Fruit and Vegetable Research and Development. After DNAP, Bob worked 10 years at NewStar Fresh Foods and its subsidiary, MissionStar Processing, in food safety, product development and as Vice President of Process Operations.

Actively involved in produce association activities, Bob has served as a volunteer leader for several national and regional industry trade groups including lending his expertise to the development of the leafy greens GAP (good agricultural practices) metrics and serving on the California Leafy Greens Technical Committee during its formative years. Bob has been honored by several groups for technical achievement and leadership including: International Fresh-cut Processors’ Association (IFPA) Technical Achievement Award (2006), U.S. Department of Agriculture National Advisory Committee on Microbial Criteria for Foods committee member (2013), NSF Food Safety Leadership (2015), CPS Leadership (2015) and National Academies of Science Genetically Engineered Crops Review panel (2016).

Bob holds a doctorate in biology from the State University of New York at Binghamton.