Millennials are now waking up to new realities and, with more people in that generation of consumers becoming parents, they are now engaging in more adult-centric activities, said The Hartman Group President and CEO Laurie Demerritt in a recent webinar.
When men and women from this generation leave their parents’ households, they are experimenting with a lot of new foods and brands.
“Millennials are just more open to choice and change than any other generation,” Demerritt said. “This rebellion is relatively transitory – most strike a balance between the food habits of their parents and their own preferences and needs.”
