PMA’s “Glimpse into the Future” report identifies issues and trends that are likely to affect the global fresh produce and floral industries in the next three to five years. It was developed from information gathered by the PMA Research team, in conjunction with members and volunteer leaders worldwide, as well as global subject matter experts. Although it is difficult to make industry-wide generalizations
about the industry because the forces driving competition tend to vary by product or groups of products, this summary looks at emerging trends as a means to help the produce and floral industries understand the coming changes and develop plans and strategies to adapt accordingly.
This report is intended to stimulate business leaders’ thought processes so they can identify and prioritize the strategic issues for their companies – and allocate resources to meet these challenges and leverage emergent opportunities. It provides data, analysis and insights about global trends regarding consumers, science and technology, and talent management. Regardless of geographical borders, understanding these trends will help members lead their companies and their people to better serve customers and grow their business, now and in the future.
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