During the Industry Insights session at PMA Fresh Connections: Retail on April 11, PMA CEO Cathy Burns explored trends that are reshaping the global produce and floral industry and what those might mean for produce suppliers and buyers. She challenged the audience to consider: "How can you collaborate and innovate to create incredible, personal connections with consumers to make their lives easier?"
Among the key takeaways were:
Relationships with your consumers are key to online growth for retailers. 85% of consumers look to their current grocer first when buying online. Sustainability soars. 73% of consumers would change consumption habits to reduce their personal environmental impact. Reducing food waste is their top priority. The plant-based foods movement maintains strong growth.
Gen Z presents new opportunity. This group eats more organic foods than any other group. Yet, fresh foods are absent from their top brand rankings.
Video is powerful. Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it. Opportunities for both retailers and suppliers to tell their stories.
Research reveals consumer rationales. A recent PMA study, exclusive for members, defines the challenges and opportunities to grow fruit and vegetable consumption by exploring the mindset at the point of decision/purchase.