Global Market Tracker: The Top Three Questions Answered

The Top Three Questions Answered

Global Market Tracker is a new tool available exclusively to PMA members. This interactive global marketing tool, powered by Euromonitor, provides the data, facts and analysis for 12 countries, providing you information to compete in the fresh produce market.

Here are answers to the three most important questions about this tool:

How can PMA’s Global Market Tracker help me and my business?
Whether you’re a focused executive sizing up consumption and sales or a manager researching a market, the PMA Global Market Tracker is the best starting point.

Developed by a task force of the PMA Board of Directors, and powered by the sophisticated data sets of Euromonitor, the tool contains information critical to market analysis that is often difficult to find, hard to navigate or expensive. Now, there is a single tool that provides an accurate view of world production in a convenient format from a trustworthy source.
What is the Global Market Tracker going to tell me?
The business decisions required to expand your business are complex and will be more successful with the right inputs. PMA’s Global Market Tracker is meant to be a first stop as you explore business opportunities. It will help you understand the size of the pie in 12 countries by providing initial insights about the production landscape, so you can best determine how to position your company to move into these markets.

You can easily see the socio-economic factors at play in a specific country, allowing you to understand the buying power of the consumers in that market and quickly review the analysis of trends and prospects in the retailing landscape, helping you to set meaningful goals for your own business.

The tool provides an overview of the statistics for specific commodities, including area harvested, yield and production quantities to enhance your decision-making for moving your product into new markets.
Where do I go next?
Once you have scanned the landscape, you will likely have new questions and a desire to dive deeper into the information available. PMA is here to help you answer these questions in many ways:

Further research:
As a member, you have access to over 50 PMA research reports. These span topics from global market access such as the recently published “Special Report – Exporting to China 2019: Changes to China’s Regulatory Environment” to consumer trends reports such as "Drivers and Barriers for Produce Consumption in the U.S.".
Subject matter experts:
Whether your question is about accessing emerging markets or understanding food safety standards or consumer trends, PMA has several subject matter experts who can provide industry-leading advice across a variety of topics. Contact a staff member or one of our in-country PMA representatives. We are here to help you grow your business.
Industry leaders like you:
One of the best resources available to all PMA members is the PMA Member Directory. You can use this tool to search for companies and professionals that can help you expand your business. Simply search for your next business partners by business type, product, service or colleague. Be sure to update your own profile so others can find you, too.

Members can find the Global Market Tracker here.
Not a member? Learn more about the benefits of membership and join today.