PMA’s “Glimpse into the Future” report for 2020 identifies issues and trends that are likely to affect the global fresh produce and floral industries in the next three to five years. It was developed from information gathered by the PMA Insights and Analytics team, in conjunction with members and volunteer leaders worldwide, as well as global subject matter experts. It is difficult to make generalizations about the industries because the trends driving competition tend to vary by product or groups of products; however, this summary looks at underlying forces that are driving change in order to help the produce and floral industries understand the impact of the changes and develop strategies to adapt accordingly. To keep each year’s report concise, PMA attempts to identify new issues that are not included in the prior year's report.
This report is intended to stimulate business leaders’ thought processes so they can identify and prioritize the strategic issues for their companies – and allocate resources to meet these challenges and leverage emergent opportunities. It provides data, analysis and insights about global trends regarding consumers, science and technology, and talent management. Regardless of geographical borders, understanding these trends will help members lead their companies and their people to better serve customers and grow their business, now and in the future.