Members of the fresh produce and floral industry came together from various segments of the supply chain on March 25 to hear from industry experts and to connect with each other about the impact of COVID-19.
In the Produce Marketing Association’s first ever Virtual Town Hall, members heard from industry experts, including PMA CEO Cathy Burns, PMA Chief Science Officer Max Teplitski and Cornerstone Government Affairs Principal and Director Hunt Shipman on:
What the U.S. can learn from the experience of Europe
Actionable resources you can use to educate consumers around critical topics, like the proper handling of fruit and vegetables, and the health and wellness benefits of fresh fruit, vegetables and floral
Regulatory updates relevant to the COVID-19 response
Following the update, members were given the opportunity to join virtual roundtables to have smaller discussions around topic areas directly impacting them and their businesses. These areas included global trade, growers/shippers, supply chain, foodservice, retail and floral.
PMA members can log in below for the top themes, insights and challenges that were discussed in each group.