Our consumer sentiment research aims to provide insight into how the coronavirus pandemic is impacting consumer shopping trends for produce. This is directional information that can help guide PMA and its members with their messaging to consumers during this uncertainty. Lauren M. Scott, Chief Marketing Officer, PMA, provides context for what this means in the U.S., Brazil, China and the U.K:
Wave 4 data was collected May 11-14 and shows change since Wave 3 data (April 27-29), Wave 2 (April 13-16) and Wave 1 (March 31-April 4).
"We see positive signs of fresh produce purchases rising as shopping frequency increases and concerns about safety, while still a leading issue, are starting to wane."
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"The general concern of safety is not preventing the increase of fresh produce sales."
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Faça o download do relatório Wave 1 em português
"While concerns about safety are less prominent, increasing fresh produce consumption may be impacted by concerns of quality, cost and availability. This may be particularly true for highly prized fruits."
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"We see fresh produce purchasing continue to rise as availability issues subside, although shelf life remains top of mind."
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"While there are similar consumer patterns, it is important for companies working with and in the market to consider local consumer nuances."
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Faça o download do relatório Wave 1 em português
Download floral consumer sentiment report
PMA members can log in for more data behind the reports, as well as foodservice sentiment information.
