2021 Color, Design, Décor Trends featuring Pantone®,” a PMA®-hosted, members-only webinar March 10, featured an annual look at Pantone color trends and palettes and how they apply to the floral industry.
Sponsors of the webinar created floral arrangements that embodied the Pantone palettes presented by Laurie Pressman, Vice President of the Pantone Color Institute, designed to apply those trends to drive retail sales. Themes in all the presentations revolved around how everyone’s life has changed during the pandemic and how color and floral products strike an emotional chord for consumers.
She offered information on “The Language of Flowers” with featured color palettes. Following her presentation, the sponsors offered their take on her insights.
Lauren Carter of Burton + Burton offered tips on incorporating the Bucolic trend – translating palettes to capture attention and sales. She said: “We truly are selling feelings. Customers want to be wowed, to connect with a gift. Warmth and caring. Joy and love.” She advised participants to create a look that feels intentional and tells a story. Flowers do the heavy lifting, she noted, but using the right containers, picks, ribbon, and other accessories that accentuate the colors in the palette, take the arrangement to a higher level. Including a balloon completes that emotional connection.
Pantone influences breeding
Michael Adiletto and AnnaRose Baca represented the Queens Bouquet Network and noted the sales increases during the pandemic as shoppers looked for comfort, beauty, and fun from floral. They explained that beneficial for growers to work with breeders to ensure colors consumers relate to are expressed in the flowers the company can offer retail customers. They noted that trends and colors can drive consumer behavior, as can texture and design style. Whether it’s the Bucolic trends with a pastel Victorian countrified look or the Repunk’d trend – modern, retro, tighter, brighter, it’s important to offer a diverse array because different customers are drawn to different trends.
Floral integration, creativity
Peter Landman from Sande Flowers explained that floral products don’t exist in a vacuum. He showed embroidered fabrics and folk-art bowls in the same colors as one of the Pantone palettes. Another example showed a large leaf inside a clear wrapper – using the simplest packaging in a way that attracts attention. “It’s about texture as well as colors – different flowers bring that,” he said. “The trick is to bring nature inside.” He demonstrated using a cactus leaf as a “container.” Because the cactus has a lot of water in it, he could insert cut stems into it instead of foam.
Inspiration as close as your phone
Talmage McLaurin from Sunshine Bouquet said he takes photos of intriguing things that also express particular palettes. To express the Folkloric palette, he looked at the colors in a throw pillow he had photographed and used bamboo containers that mimicked wood ash, adding saturated tones in blue, green, yellow, lime, cardinal, ginger, and grape. To bring the Clarify palette to life, based on other inspirations captured on his phone, he used recycled glass and white containers filled with flowers that were bright white, light gray, clear blue, transparent yellow, lavender gray and pearl. By eliminating any dark foliage, he kept the arrangement true to the Clarify palette.
What’s next for members?
The annual Pantone webinar was a PMA members-only benefit, with more than 150 participants gaining the advantage of these important trends.
Members can also join discussions on the PMA floral community on
Facebook: Focus on Floral: PMA Facebook Group for Floral Industry Professionals. Stay tuned for details on a new webinar slated for June 17: Drive Demand for Floral: Consumer Attitudes and Industry Insights, information critical to retailers, importers, suppliers, breeders, and anyone serving the mass-market floral industry. Members save 60% on registration.
PMA floral resources.