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Floral Holiday Point of Sale Data

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February 22
Overview of US supermarket floral point of sale data for the end of 2020

After struggling during the early days of the pandemic in 2020, the US supermarket floral industry managed to bounce back and grow $182.7M in dollar sales over 2019.  While purchasing decisions in the flower industry are based on discretionary...

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February 22
Overview of US Supermarket Floral Point of Sale Data for Thanksgiving Selling Season 2020

A survey with US retail florists commissioned by the Society of American Florists indicated that 71% of florists experienced sales increases for the 2020 Thanksgiving Selling Season over 2019. Thirteen percent of those surveyed said sales were the...

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February 22
Overview of US Supermarket Floral Point of Sale Data for Christmas Selling Season 2020

Despite the COVID-19 pandemic and its resulting constrictions, the US supermarket floral industry experienced growth during the Christmas season.  Faced with a surge in the virus and heightened political and economic uncertainties, American...

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