Prediction is critical to the success of our businesses It helps determine how well a product will sell, who is likely to buy it and which marketing to use for the greatest impact. As we prepare for our
new extraordinary, data, analytics and artificial intelligence are making predictive modelling a common business practice within our industry. Predictive analytics allows us to understand customer behaviors and consumer trends, optimize the use of resources and prioritize leads.
Top 4 Reasons to better utilize data:
A deep learning of customer interests allows us to target audiences based on interests and demographic information through crafting accurate messages that improve customer experience and brand loyalty.
We can optimize our resources when we have a clear understanding of what our customers want. Identify advertising channels and times that warrant investment as well as identify areas to reduce spending.
Insights into customer behavior help you better understand your customers and devote more attention to those who are more likely to respond..
Understanding customer needs is imperative to retaining customers, upselling and cross selling to potential customers.
PMA is excited to bring you the benefits of predictive analytics. We hope you had the opportunity to listen to PMA’s Town Hall on this subject to hear how the industry is using these analytics. Look forward to PMA’s Insight Solution in February 2021 that will enable to you begin your
predictive analytics practice.