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Member Exclusive Content

Video: Cathy Burns delivers the
2020 State of the Industry

Member Exclusive Content

Video: Cathy Burns delivers the
2020 State of the Industry

Member Exclusive Content

Video: Cathy Burns delivers the
2020 State of the Industry

Special Report:

2021 Produce and Floral Environmental Scan


Learn More

Special Report:

2021 Produce and Floral Environmental Scan


Learn More

Special Report:

2021 Produce and Floral Environmental Scan


Learn More

In a highly anticipated 2020 Fresh Summit session, PMA CEO Cathy Burns reflects on how this year has presented unparalleled opportunities for the global fresh produce and floral community in how we do business with consumers - and with one another. Register for Fresh Summit for access to the full presentation.
View the full video
In a highly anticipated 2020 Fresh Summit session, PMA CEO Cathy Burns reflects on how this year has presented unparalleled opportunities for the global fresh produce and floral community in how we do business with consumers - and with one another. Register for Fresh Summit for access to the full presentation.
View the full video
In a highly anticipated 2020 Fresh Summit session, PMA CEO Cathy Burns reflects on how this year has presented unparalleled opportunities for the global fresh produce and floral community in how we do business with consumers - and with one another. Register for Fresh Summit for access to the full presentation.
View the full video

Fresh Summit Highlights

October 14
Preview: Center for Growing Talent: Women's Fresh Perspectives - Taking a Seat at the Table

In her State of the Industry, Cathy Burns pointed out that we should fight the urge to wait for the “new normal” and instead create the “new extraordinary.” The Center for Growing Talent’s general session...

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October 14
Preview: The 10X Mindset to Navigate Exponential Change

Our industry has always relied on expertise to guide us, but we have found ourselves in a time when we don’t have expertise to count on. In this time of relentless change, in the absence of experience and tested knowledge, what can we use to...

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October 13
Preview: Selling a Healthier You! Marketing the Benefits of Fresh Produce and Floral

This time last year, we were discussing how consumers knew the healthiest options but often chose less healthy options that appealed to emotional connections. With the global pandemic and increased attention on personal health, we’re seeing...

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October 13
Inspirational Ways to Grow a Healthier World – General Session Preview

Many of the challenges arising during the global pandemic are not new. In many cases, these challenges have been with us for some time and are only becoming more amplified, magnified, or otherwise more disruptive in the wake of the pandemic.

While...

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October 13
State of the Industry Recap

 “I have no desire to go back to normal…I’m far more interested into a new extraordinary.” PMA’s Cathy Burns launched Fresh Summit 2020 with a virtual State of the Industry (SOI), with perspectives from industry...

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October 12
Recap: Understanding the Consumer for Marketplace Success

Retail experts discussed the consumer data collected over the past year and illuminated consumer behavior, identified current trends, and addressed how the industry can meet consumer needs going forward.

Jonna Parker, Principal at IRI Fresh...

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Fresh Summit Spanish Highlights (En Español)

October 16
Estado de la Industria

CEO de PMA, Cathy Burns en inauguración del PMA Fresh Summit 2020 Un trabajo unido de toda la industria y con propósito claro de las empresas, puede ayudar al “nuevo extraordinario”

“El cambio es lo que nos pasa...

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October 16
Desafíos y oportunidades internacionales para los productos frescos en el mundo

Desde el cambio climático y los disturbios políticos, hasta la salud y las preferencias de los consumidores, hay muchos factores externos que tienen un impacto en el mercado global de productos frescos.

“Estos factores pueden...

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