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Important Coronavirus (COVID-19)
Updates & Resources

Important Coronavirus (COVID-19)
Updates & Resources

PMA Virtual Town Hall
Industry Responds to COVID-19
Wednesday, April 8, 2020 noon ET
REGISTER NOW
PMA Virtual Town Hall
Industry Ressponds to COVID-19
Wednesday, April 8, 2020 noon ET
REGISTER NOW
PMA Members: Are you receiving PMA COVID-19 email updates? Email Member Services to ensure your member details and email preferences are up-to-date so you receive the latest information as it is released.
PMA Members: Are you receiving PMA COVID-19 email updates? Email Member Services to ensure your member details and email preferences are up-to-date so you receive the latest information as it is released.

March 26, 2020

How do we educate consumers about the safety of fresh produce and how to properly wash produce to prepare it for consumption?

The FDA has repeatedly advised consumers against using detergents and soaps to wash produce as they have not been approved for the consumption of produce.

Numerous studies from multiple academic institutions have established that washing produce under running tap water is the recommended practice.

For more durable produce items, typically those with a firm or hard exterior rind, a clean fruit and vegetable brush may be helpful.

Additional resources to share with consumers:

Check back soon for a robust toolkit for further communicating with consumers.




March 25, 2020

How does this impact upcoming PMA and CGT events?

Our vision is to bring together the global produce and floral community to grow a healthier world. This is our guiding principle for all we do, and it is with the health of our members, our industry and our community in mind that we have made the decision to postpone all PMA and CGT events through June 6, 2020.

This includes the following events:

We are continuously monitoring the development of the coronavirus (COVID-19) pandemic and will utilize all available resources to guide our decisions regarding future PMA and CGT events. We are in communication with registered guests and sponsors for our affected events to provide next steps. If you have an immediate question or concern, our Member Services team is here to support you. Please reach out to MemberServices@pma.com.


March 24, 2020

Connections matter: Now more than ever

I’m spending a lot of my time on a critically important project – connecting those of you who have fresh produce and services to those of you who need it. Matching a distributor’s ability with a retailer’s need. Making connections is part of PMA’s DNA, and during this unprecedented time of crisis, we are using those connections to get fresh produce from where it is to where it needs to go.

And let’s not forget about floral. Many retailers have reached capacity within their distribution model, which has severely impacted inbound shipments of fresh flowers. PMA can work with floral members on the supply side who may have transportation services which could help meet your need for the short term.

In particular, we’re helping foodservice distributors whose restaurant, cruise line, schools and casino and other customers are closed get their produce to retailers who are facing unprecedented demand.

We are connecting supply chain partners who may not have been connected before. Even as we are reaching out to you, we want you to reach out to us. Do you have fresh produce or services and you’re not sure how to get it where it can do the most good? Are you in need of produce?

I thoroughly enjoy the work that I am doing, and I have to say that helping our members connect to get healthy, fresh produce to those in need is extremely gratifying. It’s almost like I am back at my desk in retail, connecting and communicating with so many friends in this great industry.

PMA members are growing a healthier world, and it’s never mattered as much as it does now. Please contact us at MemberServices@pma.com to let us know what you need.

-- Joe Watson, VP of Membership & Engagement, Eastern USA


Updated March 20, 2020

We have been in constant contact with our members. Based on the feedback we have gotten and in service of our mission, we are taking the following actions immediately:

  • Providing marketing advice to the industry, courtesy of our industry marketing experts involved in our ongoing "Members Helping Members" activities.
  • Quickly developing consumer campaigns to drive purchases of fresh fruit, vegetables and floral centered around the Joy of Fresh™. This includes collaborating with Dr. William Li, best-selling New York Times author of Eat to Beat Disease on upcoming media opportunities, including Good Morning America.
  • Creating member tools to help you tell the story of how our industry feeds the world through fresh fruits and vegetables and provides joy through fresh flowers.
  • Creating a members-only Virtual Town Hall scheduled for March 25 at noon ET, with a COVID-19 expert and breakout sessions focused on global trade, grower-shippers, supply chain, foodservice, retail and floral.
  • Using new tools to deliver CGT value across its women's and student programs, including virtual, online programs for women and curriculum boosts for students and faculty.
  • Repurposing our existing floral Facebook group and LinkedIn Fresh Ideas marketing community to focus on COVID-19, home to a combined 1,100 members.
  • Connecting retailers with foodservice distributors and wholesalers to facilitate the supply chain.
  • Tracking COVID-19 impact on trade and labor, namely the potential for border closures, the impact on seasonal worker availability, and cross-border trucking, and communicating it globally.

Updated March 12, 2020

PMA is consistently monitoring the developments of the coronavirus (COVID-19) outbreak that began in December 2019. As an organization that regularly convenes the industry, the health and safety of our members and guests is our top priority. 

We are actively consulting the resources and recommendations of the Centers for Disease Control (CDC)The World Health Organization (WHO) and the Food and Drug Administration (FDA). We are using these guiding resources as we formulate decisions for our own events and programs, as well as to determine the most accurate and science-based information that is relevant to PMA members.

We’ve addressed some of the most frequent questions below, and please continue to reach out to us with your questions and concerns.

How does this impact upcoming PMA and CGT events?

Our vision is to bring together the global produce and floral community to grow a healthier world. This is our guiding principle for all we do, and it is with the health of our members, our industry and our community in mind that we have made the decision to postpone all PMA and CGT events through May 1, 2020. This includes the following events:

We are continuously monitoring the development of the coronavirus (COVID-19) pandemic and will utilize all available resources to guide our decisions regarding future PMA and CGT events.

We are in communication with registered guests and sponsors for our affected events to provide next steps. If you have an immediate question or concern, our Member Services team is here to support you. Please reach out to MemberServices@pma.com.

What are the implications for food safety?

The Produce Marketing Association (PMA), United Fresh Association and FMI have released the following joint statement on the safety of produce during the global Coronavirus (COVID-19) pandemic.

“There are no clinically confirmed cases of COVID-19 linked to the consumption of fresh produce or food sold through traditional retail outlets. As consumers select their produce, adhering to food safety guidance is critical. We encourage consumers to wash their hands, and wash and prepare their produce following FDA recommendations.”

As an additional resource, please refer to FDA's Coronavirus Disease 2019 (COVID-19) Frequently Asked Questions.

More information will be posted here in the coming days.


March 3, 2020

PMA is consistently monitoring the developments of the coronavirus (COVID-19) outbreak that began in December 2019. As an organization that regularly convenes the industry, the health and safety of our members and guests is our top priority.

We are actively consulting the resources and recommendations of the Centers for Disease Control (CDC), The World Health Organization (WHO) and the Food and Drug Administration (FDA). Based on the most current information, we plan to move forward with planned PMA and CGT events.

We will provide updates here, and should there be any changes, we will communicate with all guests directly.

We recommend all event guests and members review the World Health Organization’s recommendations for the public. Among the recommendations are:

  • Wash your hands frequently with soap and water or an alcohol-based hand sanitizer for at least 20 seconds.
  • Avoid touching your eyes, nose and mouth.
  • Practice respiratory hygiene and cover your mouth and nose with your bent elbow or tissue when you cough or sneeze.
  • Avoid shaking hands to reduce risk of spreading infection.
  • If you have a fever, cough or difficulty breathing, seek medical care early.
We know this is a tense time as we all make personal decisions around our health and safety. We encourage all guests and members to reach out should they have any questions or concerns.