Small investment, MONSTER RETURNS. Join eat brighter!™

Tie in with Sesame Street’s 50th celebration this summer!
Be sure your stores are ready to capitalize on Sesame Workshop’s 50th anniversary.  There are new shareables depicting the celebration which you can utilize. Sesame will be on tour and possibly be in a city near you – make sure you are prepared with product to take advantage of the traffic!   

Not onboard yet?
In-store or on- label, eat brighter!brings affordable, proven Sesame Street character marketing to boost produce sales. Join now to take advantage of the 50th anniversary and all the publicity that will produce. Nominal one-time fee for retailers, suppliers and promotional organizations.

Summer of 2019 Tour dates:

  • New York, NY: Saturday, June 1st

  • Washington, DC: Saturday, June 8th
  • Pittsburgh, PA: Saturday, June 15th
  • Detroit, MI: Saturday, June 22nd
  • Chicago, IL: Saturday, June 29th
  • Dallas, TX: Saturday, July 6th
  • Kansas City, MO: Saturday, July 13th
  • Denver, CO: Saturday, July 20th
  • Seattle, WA: Saturday, July 27th
  • Los Angeles, CA: Saturday, August 3rd

Boost your marketing power with Sesame Street—an internationally recognized and trusted brand!
PMA, Partnership for a Healthier America and Sesame Workshop have joined forces to create the eat brighter!
movement, an opportunity to include Sesame Street character images in your marketing plan and help to increase
sales! We have collaborated to make eat brighter! affordable for all companies in the produce industry, regardless of size. Our overall goal is to encourage children ages 2–5 to eat more fresh fruits and vegetables. With added consumption comes added sales—a win for our industry, your business and communities.

Big impact, low cost. As a breakthrough, innovative initiative for the produce industry, eat brighter! allows suppliers,
distributors and retailers to promote fresh fruits and vegetables with the help of popular Sesame Street character
images like Big Bird and Elmo—all royalty-free. As a PMA member, it’s a multi-million dollar deal for less than $1,000!
Not a member? You can still sign up to be a part of the movement! Combine eat brighter! with a PMA membership to
take advantage of year-round benefits.

Get started!  If you’re ready to begin the application process, please fill out the quick form on this page and a PMA representative will connect with you. If you have questions or would like more information before applying, call our Solution Center at +1 (302) 738-7100 or email us at eatbrighter@pma.com.

Don’t wait! Take advantage of this incredible opportunity today! #eatbrighter

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JOIN eat brighter!

Complete the form below to begin the application process or receive more information about how you can be a part of the eat brighter! movement.

Elmo Helps Kids Eat More Broccoli


Donna Bogia

Donna Bogia

Director, Member Services

+1 (302) 607-2124

Email Donna