Together, let’s inspire kids to eat more fresh fruits and vegetables!

What is it About?

Sesame Workshop and Produce Marketing Association, in collaboration with the Partnership for a Healthier America, want to inspire kids to eat more fresh fruits and vegetables. Together, we have the power to drive change so that our children can grow into healthy adults! Keep an eye out for your favorite Sesame Street characters in the produce section of your supermarket!

Why is it so Important?

The U.S. is in a crisis: one in three children in America is on track for diabetes. Lifestyle is the number one risk factor for obesity. Obesity has become a major health concern among parents in the United States, topping drug abuse and smoking.

If we don’t change the trajectory of what’s happening today, this will be the first generation of children that will have a shorter lifespan than that of their parents.

Amidst all of this, fresh produce consumption remains far below recommendations. We believe that by incorporating beloved Sesame Street characters into produce packaging, we can encourage children to choose healthy foods!

As parents, grandparents and mentors to young children, we have the responsibility to change their eating habits now, so they can grow into healthy adults! Join us!

eat brighter! join the movement with Bert and Ernie

White House Announcement

Grover with child and produce