That’s what eat brighter! is all about: helping the produce industry promote fresh
fruits and vegetables to families by using popular Sesame Street characters like Big
Bird, Grover and Elmo—all royalty-free. That’s a multi-million dollar value for less
than $1,000 for PMA members. Now that’s a smart, easy business decision! And, eat brighter! is working: participating suppliers are already reporting increased sales.
Participating in eat brighter! is also great for your community: you can help shine
a spotlight on healthy eating. Packaging and in-store promotions featuring the
popular Sesame Street character images are sure to attract the attention of kids—
and their parents, too!