It's a Smart Business Decision to eat brighter!

It’s not often you can make an easy, win-win decision that lets you leverage the
power of a super brand to help increase produce sales, promote your high-quality
produce and let families have fun in making healthy eating decisions—and all for a low cost.

That’s what eat brighter! is all about: helping the produce industry promote fresh
fruits and vegetables to families by using popular Sesame Street characters like Big
Bird, Grover and Elmo—all royalty-free. That’s a multi-million dollar value for less
than $1,000 for PMA members. Now that’s a smart, easy business decision! And, eat brighter! is working: participating suppliers are already reporting increased sales.

Participating in eat brighter! is also great for your community: you can help shine a spotlight on healthy eating. Packaging and in-store promotions featuring the
popular Sesame Street character images are sure to attract the attention of kids—
and their parents, too!

Ready to Get Started?

We’re here to help! Fill out and submit the “Join eat brighter!” form on this page. We will contact you with more information and help guide you through the application process.

More Resources

See the big picture: Request the eat brighter! brochure
See the possibilities: Take a look at the eat brighter! starter kit
View all of the tools: See the full eat brighter! marketing toolkit
Not a PMA member? Join today and save!
Need help?

JOIN eat brighter!

Complete the form below to begin the application process or receive more information about how you can be a part of the eat brighter! movement.



Donna Bogia

Donna Bogia

Director, Member Services

+1 (302) 607-2124

Email Donna