The team at I Love Produce loves the eat brighter! campaign. We like the idea of increasing the consumption of fresh fruits and vegetables with younger consumers, and we used the campaign to introduce Asian pears to the market. Most Americans are unfamiliar with Asian pears and don’t know they are ready-to-eat at purchase, juicy and sweet. By using the familiarity of the Sesame Street characters, we gained distribution in supermarkets and recognition with consumers that encouraged them to try Asian pears for the first time. All of our customers are back on board for the new season, so it has been an ongoing success. – Jim Provost of I Love Produce
I Love Produce uses eat brighter!™ to help employees, their kids boost consumption
At I Love Produce, we used the eat brighter! campaign to reinforce delicious, healthy eating with our internal team and their families. At our Christmas party we gave the younger kids Sesame Street characters as gifts and made it part of the theme for the party. – Jim Provost of I Love Produce
More Success Stories
eat brighter!™ is the best example of how retail clients show they care about their customers and community.
Wayfield Foods Eat Brighter!™ works!
"The bottom line is – eat brighter!™ works.’ That’s what Georgia retailer Wayfield Foods says. Watch to see how eat brighter! works for Wayfield and how it can work for you.
eat brighter!™ Gives Classic Harvest Retailers Well Known Brand For Produce Department
Freshway Produce Uses Monsters and Dragon(fruit)s To Boost Consumption
At Freshway Produce, we believe healthy eating is important. By supporting eat brighter!™ we envision for parents and kids to try new flavors like tropical roots and exotic fruits (e.g., malagas and dragon fruits). – Jose M Roggiero, Freshway Produce Inc.
Avocados From Mexico Reach More Consumers with eat brighter!™
Stephanie Bazan of Avocados from Mexico explained how eat brighter! is helping them communicate the importance of healthy eating to consumers and see success along the way. Read her story below!