Who Can Participate?

  • Grower-shipper/processor
  • Repacker/distributor
  • Mass-market retailer
  • Supermarket retailer
  • Independent retailer
  • Farmer’s market
  • Convenience store
  • School foodservice
  • Promotion organization

Currently, only products being sold or displayed in markets in the U.S. and its territories, Canada and Mexico are eligible for participation.

Please note: If you are working on behalf of one of the eligible companies above, you may still be able to participate, but the company above must be the one to complete the Sublicensing Agreement. Please contact us with any questions.

Types of Categories

eat brighter Grover Peaches

The eat brighter! licensing agreement covers fresh produce. The following are included:
  • Fresh fruits and vegetables 
  • Products that are 100 percent fresh and fresh cut fruits and vegetables, as well as fresh-cut fruits and vegetables only including a preservative to help maintain freshness (e.g., ascorbic acid)

Other Products

The following products require a separate agreement; please contact Sesame Workshop directly (Jennifer Ahearn, Vice President of Strategic Partner Relations:  +1 (212) 875-6264 or [email protected])

  • Fresh and fresh-cut fruits and vegetables with added sweeteners, salt, dips, sauces or other ingredients
  • Juice
  • Salad dressing
  • Dried, frozen or canned items
eat brighter cookie monster join the movement

East Coast Fresh Success Story


Donna Bogia

Donna Bogia

Director, Member Services

+1 (302) 607-2124

Email Donna