Schedule of Events

Wednesday — September 30

Time Event
7:30 - 8:30 Registration 
7:30 - 8:30  Welcome Coffee 
8:30 - 9:00 Welcome & Opening Remarks
9:00 - 9:45

State of the Global Fresh Produce Industry and the Implications for Brazil
Speaker: Cathy Burns

With the overall goal of stimulating demand and creating consumer preference for fresh produce, the global produce supply chain is faced with challenges in identifying and addressing retail, consumer and industry related trends, while preparing for the implications brought forth by these dynamics. Cathy Burns, CEO of Produce Marketing Association, will provide a glimpse into the top global trends, such as e-commerce, marketing and merchandising, and efficiency and what this means for Brazilian retailers.

9:45 - 10:20 Networking Break 
10:20 - 11:00

Brazilian Consumers' Fruit & Vegetable Purchases  - Learn What Drives Them
Speaker: Professor José Luiz Tejon Megido

Join us as PMA reveals consumer research conducted specifically for Brazil. We’ll shed light on Brazilian consumer choices, provide deep insights into what drives Brazilian consumers to buy and eat certain fruits and vegetables, and identify barriers to choosing others. Prof. José Luiz Tejon Megido will combine his expertise with the research which includes the six key consumption occasions where Brazilian consumers buy fresh produce – enabling you to see and understand the big picture and successfully apply this valuable information to help capitalize on opportunities and increase sales.
 11:00 - 11:30

Investment Funds: What They Mean to the Future of Brazilian Retail
Nelson Bechara
Gonzalo Fernandez Castro
Speaker: Patrick Ledoux
Speaker: Priscila Rodrigues

Learn the answers to three important investment questions: Why are major financial institutions investing in Brazil? Why are they investing in Retail? How important is the sale of fresh produce on investors’ Return on Investment (ROI)? Don’t miss this compelling panel discussion where you’ll hear directly from the investors.

11:30 - 11:45

Closing Remarks

11:45 - 18:00

Exposition Open

18:00 Networking Reception

Brazil Contact

Valeska de Oliveira Cire

Valeska de Oliveira

PMA Brazil Representative

+55 11 3522 7348

Email Valeska

Nancy Tucker

Nancy Tucker

Regional VP

+1 (302) 607-2105

Email Nancy

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