Cathy Burns

Cathy Burns

CEO, Produce Marketing Association

She started as a part-time service clerk. She’s since been named a Top Woman in Grocery by Progressive Grocer, a Supermarket News’ Power 50, Mass Market Retailer’s Most Influential Women in Mass Market Retailing and The Packer’s Produce Marketer of the Year. Cathy works tirelessly to help PMA members more effectively engage with each other and consumers. Prior to PMA, Cathy was the president of Food Lion, Harveys and Reid’s, and remains an active board member for a variety of nonprofits in children’s health, the food industry and female leadership development. Cathy enjoys cycling, surfing and photographic adventures with her husband and daughters.



Jose Luiz Tejon Megido

Professor José Luiz Tejon Megido

Professor, Tejon Communication & Action International Ltda

As a journalist, publicist, author, international lecturer and commentator on Radio Jovem Pan, José Luiz Tejon Megido has a strong presence in the media, education and business world. Highly successful in sales, management, marketing and leadership, José is the Academic Coordinator of several programs at well-known educational institutions. Tejon holds a Master's degree in Art and Culture from Mackenzie University and a Dr © in Pedagogy from the University of Empresa, Uruguay.