Speakers

Manuel Alcaino

Manuel Alcaino

President, Decofrut

Manuel Alcaino is an agronomist, specializing in the fruit industry. He is the founder of Decofrut, a company that has offices in 10 ports on three continents and is dedicated to fruit reception and quality certification. With more than 38 years in the industry, Alcaino has held senior management positions in national and international export companies, including as a research associate for the Department of Horticulture at the University of Stellenbosch in South Africa. Decofrut has a research department a focus on Southern Hemisphere fruit supply, publishing reports on the movements of the fruit markets in Asia, Europe, Latin America and the United States. Decofrut has positioned itself as the main source of market analysis of the South America’s fruit export industry.

Hani Ayloush

Hani Ayloush

Founder and Managing Director, Fruit Line Trading

Hani graduated from the Lebanese American University in 1993. His 25 years of experience in the fresh produce industry began when he joined his family’s business, Aimex, a Lebanese-based company that imports and distributes fresh fruits and vegetables. In 2004 Hani moved to Dubai where he founded his own company, Fruit Line Trading, a business specialized in importing fresh produce. In 2015 the company opened its new branch in Riyadh. Fruit Line Trading is prepared to open its second branch in Jeddah in 2019. The company’s worldwide imports are mainly focused on citrus, apples, pears, grapes, stone fruits and kiwis.

Cathy Burns

Cathy Burns

CEO, Produce Marketing Association

She started as a part-time service clerk. She’s since been named a Top Woman in Grocery by Progressive Grocer, a Supermarket News’ Power 50, Mass Market Retailer’s Most Influential Women in Mass Market Retailing and The Packer’s Produce Marketer of the Year. Cathy works tirelessly to help PMA members more effectively engage with each other and consumers. Prior to PMA, Cathy was the president of Food Lion, Harveys and Reid’s, and remains an active board member for a variety of nonprofits in children’s health, the food industry and female leadership development. Cathy enjoys cycling, surfing and photographic adventures with her husband and daughters.
Karen Fernald

Karen Fernald

Senior Vice President Fresh Category Management, Food Lion

Karen Fernald is responsible for overseeing the category management, merchandising and procurement teams in the development and execution of unique selling propositions and go-to-market strategies for 1,100+ Food Lion supermarkets, whose Dutch parent company, Ahold Delhaize, operates 21 brands and 6,500 stores in 11 countries. With deep roots at Food Lion, Karen previously served as senior vice president of Merchandising, and senior vice president of Marketing and Brand Strategy. Before Food Lion, Karen gained full-spectrum expertise with roles in retail operations, labor and productivity management, marketing and merchandising.  Karen is a graduate of the University of Southern Maine, where she earned a Bachelor’s Degree in Business Management. She serves as the President of the Carolina Food Industry Council’s board and is a member of the Produce Marketing Association’s Board of Directors.
Eric Li

Eric Li

Vice President, Yiguo E-commerce Co., Ltd

Eric Li is in-charge of global sourcing and alliance for Yiguo, an e-commerce platform which sells fresh produce online. With more than 10,000 employees, Yiguo provides 20 million consumers across 300+ cities in China access to convenient and healthy perishable foods online through partnership with Alibaba, the world’s largest retailer. Expertly-versed in global business, Eric came to Yiguo with 8 years of experience in international steel trading and 5 years of consulting experience in the steel and metal industry. He also worked with multinational companies like Hyundai and DuPont, in both the US and China, with different roles in marketing, business development and strategic planning. As an entrepreneur, Eric has more than 10 years’ experience in helping startup companies excel. Eric holds a BS in Mechanical Engineering from Shanghai Jiao Tong University and an MBA from the Wharton Business School at the University of Pennsylvania. Eric also serves on the PMA Board of Directors.
David Marguleas

David Marguleas

Executive Vice President, Sun World International

David oversees Sun World Innovations, the global licensing and variety development business as well as the company’s international investments and agriculture technology activities. He started his agribusiness career in 1986 in a range of Sun World marketing positions and has since held responsibility for grower relations, farming, sales and marketing, packing and cold storage operations, communications, corporate relations and licensing. David holds a B.Sc. from Cornell University, Ithaca NY and is a current Board and executive committee member of the California Table Grape Commission, is a member of the board of directors of the California Fresh Fruit Association, chair of the Produce Marketing Association (PMA) and member of PMA’s Global Development Committee.

Ruth McLennan

Ruth McLennan

Fresh Produce and Bakery Commercial Director Southeast Asia, Dairy Farm Group

Based in Singapore, Ruth is the Fresh Produce and Bakery Commercial Director for Cold Storage, the major banner for Dairy Farm Group—which is the leading food and drugstore retailer in Southeast Asia with over 6,100 outlets. She brings a unique perspective, striving to be fearlessly authentic, to challenge the status quo, and to lead in a way that empowers. In her role, Ruth calls on her wealth of global industry experience, in which she served as VP of Fresh Produce and Floral at Southeastern Grocers, led a Fresh Produce team at Coles Supermarkets in Australia—a $36bn turnaround retailer—and has held buying positions at Asda Supermarkets in the UK, and Walmart. Ruth is an active PMA Board Member who was awarded Top 40 Produce Executives Under the Age of 40 in the US. She was also an active member of the industry representative body in Australia, AusVeg.
Kalica Moura

Kalica Moura

Global Sourcing Director, Produce - Global Negotiations, Walmart

Kalica Moura is Global Sourcing Director at Walmart responsible for all Produce Joint Sourcing  supporting Walmart’s international markets such as China, Japan, Chile, Argentina, Mexico, United Kingdom, Canada & Central America. Kalica joined Walmart 8+ years ago and has had roles with increasing responsibility across sourcing, private label and product development in Brazil, Chile and recently moving to USA. She is a Food Engineer from the Engineering School Mauá in Sao Paulo, with a graduate degree in Product & Process Development and is fluent in English, Spanish & Portuguese. She is the pioneer of our joint sourcing way of working to bring one voice to our international markets. Given the strategic priority of Walmart’s business in China, Kalica has been working with this market in order to develop strong partnerships with strategic suppliers to fulfill Walmart China needs and build long term relationships that can support Walmart China’s business growth in the next few years.  

Aayush Sachdev

Aayush Sachdev

Director, Aayush Impex

Aayush Impex(Ai) is a fresh fruit importer with its main office based in the APMC fruit market in Mumbai and its branch office located in Delhi which supplies fruit nationwide. Ai imports all types of fresh fruit of the highest quality produced throughout the year. Ai is the 4th generation in the fruit business since 1965 with its start as a local fruit trading firm, Jhulelal Fruits. In 2000 they began to sell imported fruits and started their own imports under the name Aayush Impex in 2001 from which time they work with various companies around the world.
Daniel Seo

Daniel Seo

Senior Manager International Trading, Jinwon Trading Co. Ltd.

Daniel Seo joined Jinwon Trading Co. in 2008. He is a senior manager in the procurement team. Jinwon Trading is a leading fruit trade company in South Korea which began growing and exporting bananas from the Philippines in 2018. Daniel is in charge of procurement of foreign fruits and nuts. He is focused on importing the right produce for Korean consumers. As Jinwon Trading distributes produce to retailers, wholesalers, TV home shopping, e-commerce and schools in South Korea, he sources produce to meet the wide range of demand for consumers.

Reade Sievert

Reade Sievert

Senior Vice President Corporate Produce, Associated Wholesale Grocers

With over 36 years of experience in the produce industry, Reade brings a keen and comprehensive awareness and history of maximizing market trends and generating growth to his role at Associated Wholesale Grocers. His extensive background includes success in Retail, Food Service, and Wholesale operations. At over $10 billion in sales, Associated Wholesale Grocers is the largest retailer-owned grocery distributor in the U.S., serving 3800 stores in 30 states from 10 full-line wholesale divisions. As Senior Vice President at Associated Wholesale Grocers, Reade’s role directly fuels AWG in achieving their mission: to provide member-retailers all the tools, products, and services they need to compete favorably in all markets served while honoring the company’s key values: humility, accountability, transparency, and serving. In addition to his role at AWG, Reade is a member of the PMA Board of Directors.
 

Chile Contact

Andres Rodriguez

Andrés Rodriguez

PMA Chile Representative

+56 (97) 9577251

Email Andrés

Nancy Tucker

Nancy Tucker

Regional VP

+1 (302) 607-2105

Email Nancy

Paula Gonzalez

Paula Gonzalez

Global Membership Manager

+1 (302) 607-2133

Email Paula