Schedule of events

Tuesday, March 20, 2018: Optional Tour

Time Event
12:30 - 17:00 Industry Tour

Wednesday, March 21, 2018: Fresh Connections

Time Event
08:00 - 09:00 Registration
09:00 - 09:20 Welcome remarks
09:20 - 09:40

The Chinese Marketplace - What You Need to Know to be Successful

09:40 - 10:00

State of the Industry


The Future of Retail and E-tail in China

While e-commerce and brick and mortar are beginning to merge in many parts of the world, Chinese companies such as JD.com and Alibaba are leading the way on this trend right now. E-commerce companies are developing and purchasing traditional retail chains, while established brands like Walmart are pushing heavily into e-commerce. How will retail in China continue to evolve? As a global supplier, how can you support both channels? This session will look to answer these questions and offers a glimpse into the future as this trend impacts the rest of the global economy. 

10:45 - 11:20 Networking break
11:20 - 12:05

Exploring the Power of Blockchain Technology

As a tool that ensures both transparency and security, blockchain technology is showing promise to secure supply chains and improve operations. While the larger retailers and e-commerce companies are already exploring the power of blockchain to improve food traceability and transparency, the entire agriculture and food industry is expected to eventually benefit from the technology. Blockchain has huge potential in three key areas of the industry: providing transparency throughout a product’s entire production cycle; mobile payments, credits and decreased fees; and real-time management of supply chain transactions and financing. This session will explore real examples of how companies are utilizing blockchain in their day-to-day practices.

12:05 - 13:25 Networking lunch
13:25 - 14:25

Get a Premium in China With Your Brand and New Varieties

Chinese consumers are seeking more high-quality fresh produce, and are willing to pay a premium for it.  Imports used to be good enough, but now consumers are more selective about quality and taste – and  they have lots of channels to select from. To address this increased demand for premium products, suppliers are growing specific varieties with taste profiles bred for Chinese consumers. This session will explore new varietals for 2018 and will discuss what global suppliers should consider to create premium offerings for this market.  

14:25 - 15:40

The Impact of China's Increased Domestic Production

China’s imported fruit has increased rapidly because the country’s expanding middle class demanded safer, quality food from trusted overseas markets. Now, Chinese companies are ramping up production, and more foreign companies have started producing in China to supplement their imported supply. As this shift happens, questions remain. What do Chinese retailers need to drive consumer demand for items produced in China? Will changes in the domestic supply impact global suppliers currently importing their products from elsewhere? This session will provide insight for domestic and international producers looking to get their products to Chinese consumers.       

15:40 - 16:15

Networking Break

16:15 - 17:15

Thinking Like a Global CEO

The conditions of the produce and floral industries are changing faster than ever. Retail is expanding from physical spaces to online and back again while consumers continue to demand higher quality and convenience. It's not enough for a company to adapt to today's conditions – they must also forecast, and be prepared to address, the conditions of tomorrow. For many, this means expanding internationally. Produce Marketing Association’s CEO Cathy Burns will lead a discussion with CEOs of multinational companies, covering topics such as how to stay relevant in today's market, how to prioritize the many challenges facing the produce and floral industries, and the important issues they see for our industry moving forward.       

17:25 - 17:30 Wrap-up and evaluation
17:30 - 19:30 Networking Reception 
Growth of Small Store Formats in China

How Suppliers Will Capitalize on China's Small Retail Formats

China’s retail environment is evolving as convenience, specialty, and online are growing by leaps and bounds. Hypermarkets, which redefined China’s retailing environment over the past decade, registered their first-ever drop in 2015, losing 0.2 percent value in the urban FMCG market as traffic dropped by 4.6 percent and volume per household sank by 4.7 percent (Bain Kantar Worldpanel 2016), due to competition and high market saturation in Tier 1 cities.

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Mabel Zhuang

Mabel Zhuang

PMA China Market Development Representative

+86 2165 2167 51

Email Mabel

Richard Owen

Richard Owen

VP Membership

+1 (302) 607-2132

Email Richard

Sarahi Dominguez

Sarahi Dominguez

Event & Program Manager

+1 (302) 781-5853

Email Sarahi